Director of Marketing

Birch Gold Group; Burbank (CA); Remote; USD 140,000 - 180,000; Full time

Job summary

Birch Gold Group is seeking a Director of Marketing to provide leadership across the marketing function while overseeing direct response advertising and promotion to generate qualified leads and sales. This remote role reports to Liz Recchia and carries a compensation range of $140,000–$180,000 per year.

Responsibilities include leading marketing plans, campaigns, and brand management, while collaborating with the CMO on budgeting and strategic direction.

Qualifications

• Experience leading marketing teams.
• Proven ability to develop and implement marketing plans.
• Strong communication and interpersonal skills.

Responsibilities

• Lead conception, development, and implementation of marketing plans.
• Spearhead the strategic and tactical execution of campaigns.
• Maintain a successful brand image among target audience.
• Review latest marketing trends, strategies, and competitive landscape.
• Analyze sales numbers to optimize future activity.
• Collaborate with CMO to make budgeting and strategic direction decisions.
• Manage various members of marketing department, including copywriters, graphic designers, and analysts.
• Coordinate with other departments to ensure internal efficiencies.
• Act as primary liaison with marketing vendors.

Skills

Leadership

Strategic planning

Communication

Change management

Time management

Relationship building

MS Office

Job description

Director of Marketing

Department: Marketing

Employment Type: Full Time

Location: Remote

Reporting To: Liz Recchia

Compensation: $140,000 - $180,000 / year

Description

The Director of Marketing will be responsible for providing leadership support while overseeing direct response advertising and promotion activities to generate sales qualified leads and sales.

Key Responsibilities

• Lead conception, development, and implementation of marketing plans
• Spearhead the strategic and tactical execution of campaigns
• Maintain a successful brand image among target audience
• Review latest marketing trends, strategies, and competitive landscape
• Analyze sales numbers to optimize future activity
• Collaborate with CMO to make high-level decisions regarding budgeting and strategic direction
• Manage various members of marketing department, including copywriters, graphic designers, and analysts
• Coordinate with other departments to ensure internal efficiencies
• Act as primary liaison with marketing vendors

Skills, Knowledge & Expertise

• Leadership and change management skills to promote the role of Marketing as a key business partner and manage and implement Marketing initiatives and solutions that meet the needs of the business
• Good interpersonal skills; able to work well with wide range of individuals; build and maintain strong working relationships with Sales
• Demonstrated ability to effectively communicate – verbally and in writing - and influence at all levels
• Ability to prioritize and manage multiple tasks
• Strong organizational and time management skills
• Self-starter with detail-oriented work habits
• Ability to react to change productively and handle essential tasks as assigned
• Demonstrated resourcefulness and ability to take initiative in development and completion of projects
• Able and willing to continue professional development
• Advanced knowledge of Microsoft Office applications including Word, Excel, Teams and PowerPoint

Job Benefits

See Birch careers page