Director of Marketing

Avant-garde Health; Boston (MA); On-site; USD 150,000 - 210,000; Full time

Job summary

Avant-garde Health is seeking a strategic and hands-on marketing leader to build and lead a new function in a fast-growing health-tech company in Boston, MA. You will own integrated B2B marketing, demand generation, content, and enable a data-driven approach with the sales team.

You'll work directly with the CEO and help position the company in the market, refine messaging, and drive campaigns across conferences, webinars, digital channels, and CRM workflows.

Qualifications

• 5+ years of B2B marketing experience preferably to health systems and hospitals.
• Proven ability to build and execute demand generation and content marketing programs.
• Strong writing, messaging, and storytelling capabilities.
• Experience supporting enterprise or consultative sales motions with long sales cycles.
• Experience with marketing automation tools (HubSpot), LinkedIn campaigns, webinar platforms, and marketing analytics tools.
• Excellent cross-functional collaboration and project management skills.
• Self-starter mentality with a bias toward action and execution.

Responsibilities

• Develop and execute an integrated B2B marketing strategy.
• Refine our positioning and messaging.
• Manage conference strategy and execution, including events, sponsorships, speaking opportunities, and follow-up campaigns.
• Organize webinars and digital campaigns, and partner with sales on opportunities.
• Create case studies, white papers, presentations, and marketing materials.
• Improve CRM workflows, campaign tracking, reporting, and marketing automation.

Skills

B2B marketing

Demand generation

Content marketing

Writing

Messaging

Storytelling

Marketing automation tools

LinkedIn campaigns

Webinar platforms

Marketing analytics

Cross-functional collaboration

Project management

Self-starter

Tools

HubSpot

CRM workflows

Job description

Avant-garde Health is seeking a strategic and hands-on marketing leader for our team. We are at an incredibly exciting time with new mandatory Medicare bundled payment programs (TEAM and now the upcoming CJR-X program that starts January 2028) accelerating demand. Hospital executives are increasingly aware that they will be accountable for the full arc of a surgical episode, and our work now is to make sure they know what we can do for them. You will work directly with the CEO. We are looking for candidates who are excited to build a marketing function rather than inherit one. It is not required that you have worked in our exact market, but some health care experience is a plus.

Avant-garde provides health systems, surgery centers, and physicians with comprehensive insight into their surgical care through our software and empowers them to improve their finances and deliver the best care possible to their patients. We integrate sophisticated analytics with deep industry knowledge. Avant-garde is a mission-driven company that was started from the health care research at Harvard Business School led by Michael Porter and Bob Kaplan. We are thought leaders and our work has been recognized and featured in publications like the Harvard Business Review and The Wall Street Journal. We are well capitalized and backed by leading VCs, including General Catalyst, Founder Collective, Fulcrum Equity Partners and Tectonic Ventures.

What You'll Do

Build and Execute Marketing Strategy

• Develop and execute an integrated B2B marketing strategy
• Refine our positioning and messaging

Drive Demand Generation

• Manage our conference strategy and execution, including event planning, sponsorships, speaking opportunities, and follow-up campaigns
• Organize webinars
• Market through digital campaigns, LinkedIn, and outbound programs
• Partner closely with our sales team on opportunity creation initiatives

Create Content and Contribute Broadly to the Team

• Create case studies, white papers, presentations, customer stories, and executive-level marketing materials
• Improve CRM workflows, campaign tracking, reporting, and marketing automation processes
• Contribute to culture and foster cross-functional collaboration across the company

What We're Looking For

Required Qualifications

• 5+ years of B2B marketing experience preferably to health systems and hospitals
• Proven ability to build and execute demand generation and content marketing programs
• Strong writing, messaging, and storytelling capabilities
• Experience supporting enterprise or consultative sales motions with long sales cycles
• Experience with marketing automation tools (we use HubSpot), LinkedIn campaigns, webinar platforms, and marketing analytics tools
• Excellent cross-functional collaboration and project management skills
• Self-starter mentality with a bias toward action and execution

Preferred Qualifications

• Familiarity with value-based care, health care analytics, bundled payments, perioperative services, or health care financial operations
• Prior startup or high-growth company experience