Director, Marketing

Jobot; Austin (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Jobot in Austin, TX is seeking a hands-on Director of Marketing to lead and scale the marketing function. Reporting to the CEO, you will drive strategy, digital advertising, brand development, and community outreach across Texas.

You will mentor a team, manage a ~$3M budget, and partner with executives to align marketing with growth and patient acquisition goals in a multi-site healthcare setting.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 5+ years of progressive marketing experience including paid digital advertising and community-based marketing.
• 2+ years of direct team leadership and development experience.
• Strong analytical, strategic planning, budgeting, and vendor management skills.
• Balance big-picture strategy with hands-on execution in a fast-paced environment.
• Healthcare, multi-site, or franchise marketing experience preferred.

Responsibilities

• Lead, mentor, and develop a marketing team while establishing scalable processes, workflows, and accountability.
• Partner with executive leadership to develop and execute marketing strategies aligned with business growth and patient acquisition goals.
• Oversee paid digital advertising, media buying, SEO, social media, and campaign optimization.
• Drive grassroots marketing, community outreach, local partnerships, and brand awareness initiatives.
• Analyze campaign performance, market trends, and KPIs to measure ROI and guide marketing investments.
• Manage an approximately $3M annual marketing budget, agency relationships, vendors, and departmental operations.
• Ensure consistent brand messaging and marketing execution across multiple facilities and markets.

Skills

Analytical skills

Strategic planning

Budgeting

Vendor management

Team leadership

Education

Bachelor's degree in Marketing/Communications

Job description

Director, Marketing

$120000 - $150000 per year | Austin, TX | On-site | Permanent

Director of Marketing | Lead Strategy, Drive Growth & Build a Modern Marketing Function

A bit about us:

We are a growing, multi-site healthcare organization focused on expanding our reach, increasing patient engagement, and building a recognizable brand. With a strong commitment to growth and innovation, we are investing in our marketing capabilities to strengthen our market presence and support our continued expansion.

Why join us?

Executive-Level Impact: Partner directly with the CEO to shape marketing strategy and influence company growth.

Build Something Meaningful: Develop and scale a marketing function with the opportunity to introduce fresh ideas and innovative strategies.

Lead & Develop a Team: Mentor a team of four while building structure, processes, and accountability.

Significant Resources: Oversee a $3M annual marketing budget and drive initiatives across digital marketing, brand awareness, and community outreach.

Room to Make Your Mark: Play a key role in expanding a growing healthcare organization’s reach and visibility across Texas.

Job Details

A growing, multi-site healthcare organization is seeking a hands-on Director of Marketing to lead and scale its marketing function. Reporting directly to the CEO, this highly visible role will oversee marketing strategy, digital advertising, brand development, community outreach, analytics, and budgeting while building a strong, accountable team to support continued growth across Texas.

Key Responsibilities

• Lead, mentor, and develop a marketing team while establishing scalable processes, workflows, and accountability.
• Partner with executive leadership to develop and execute marketing strategies aligned with business growth and patient acquisition goals.
• Oversee paid digital advertising, media buying, SEO, social media, and campaign optimization.
• Drive grassroots marketing, community outreach, local partnerships, and brand awareness initiatives.
• Analyze campaign performance, market trends, and KPIs to measure ROI and guide marketing investments.
• Manage an approximately $3M annual marketing budget, agency relationships, vendors, and departmental operations.
• Ensure consistent brand messaging and marketing execution across multiple facilities and markets.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of progressive marketing experience, including paid digital advertising and community-based marketing.
• 2+ years of direct team leadership and development experience.
• Strong analytical, strategic planning, budgeting, and vendor management skills.
• Ability to balance big-picture strategy with hands-on execution in a fast-paced, growth-oriented environment.
• Healthcare, multi-site, or franchise marketing experience preferred.

Location: Onsite in Texas, with travel between regional facilities as needed.

Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.