Director of Marketing

The Blanchard Institute; Charlotte (NC); Sur place; USD 120 000 - 180 000; Plein temps

Avantages offerts par ce poste

Professional development

Health plan options

Dental & Vision plans

Dependent Care FSA

HSA

Life Insurance

Paid Holidays

Paid Time Off

401(K)

Employee Assistance Program

Résumé du poste

The Blanchard Institute is seeking a Director of Marketing to lead strategy and hands‑on execution for a growing behavioral health organization. You will drive digital growth, optimize paid search and SEO, analyze data, and connect marketing to qualified inquiries and admissions.

You will partner with Clinical leadership and Operations to expand programs and markets, maintain ethical healthcare marketing standards, and build scalable marketing systems for sustainable growth.

Qualifications

• 7+ years of progressive marketing experience with hands‑on Google Ads, SEO, analytics and budgets.
• Healthcare, behavioral health, or addiction treatment experience strongly preferred.
• Ability to translate marketing activity into inquiries and admissions while building scalable systems.

Responsabilités

• Own digital growth strategy: paid search, SEO, website performance and conversion optimization.
• Lead marketing analytics and attribution to connect investment to qualified inquiries and admissions.
• Develop an integrated marketing strategy across digital, content, brand, social and channels.
• Set brand positioning, creative direction and marketing support for programs, locations and expansion.
• Manage partnerships, PR and organizational visibility; oversee vendors and budgets.
• Build systems, test ideas and continuously improve performance.

Connaissances

Google Ads

SEO

Web analytics

Marketing budgets

Content strategy

Attribution

Cross-functional collaboration

Strategic thinking

GA4

Outils

GA4

Description du poste

The Blanchard Institute is a family-centered behavioral health treatment center, specializing in mental health and substance use disorders. We are committed to delivering clinically sophisticated, evidence-based care while integrating the family system into the healing process. With a focus on whole-person wellness, same-day access to care, and long-term recovery outcomes, our work is rooted in compassion, integrity, and measurable impact for the individuals and families we serve.

We are looking for a Director of Marketing who loves both strategy and execution and has a desire to help build a marketing function for a growing behavioral healthcare organization. You are an experienced hands‑on marketing professional who can think strategically, get into the data, optimize a Google Ads campaign, understand why a landing page isn’t converting, improve search visibility, strengthen our brand – and connect all of it to the people ultimately seeking care.

You will own:

• Digital growth strategy, including paid search, SEO, website performance and conversion optimization
• Marketing analytics and attribution, connecting marketing investment to qualified inquiries and admissions
• Integrated marketing strategy across digital, content, brand, social media and other channels
• Brand positioning, creative direction and marketing support for programs, locations and market expansion
• Marketing partnerships, public relations and organizational visibility
• Marketing vendors, resources and tools, determining when to execute internally and when to leverage specialized expertise
• Ethical and compliant healthcare marketing practices

You’ll work closely with Business Development, Admissions, Clinical leadership and organizational leaders to translate marketing activity into qualified inquiries, admissions and sustainable growth.

We’re looking for you if…

• You can talk strategy with leadership in the morning and get inside Google Ads or GA4 that afternoon.
• You understand SEO beyond keywords — including technical SEO, local search, content strategy, and emerging AI‑assisted search.
• You have experience managing and optimizing web page core functions including the organization’s SEO strategy across technical, local, on‑page, and content production.
• You care about attribution and want to understand which marketing investments actually result in qualified inquiries and admissions.
• You have a strong eye for messaging, content, and creative and are willing to jump in and execute when needed.
• You have experience managing organization‑wide digital spend budgets.
• You know when to do the work yourself, when to direct it, and when specialized outside expertise will produce a better result.
• You enjoy building systems, testing ideas, solving problems, and continuously improving performance.
• You’re comfortable being accountable for results — not just marketing activity.
• You understand that healthcare marketing requires an especially high standard of ethics, accuracy, and judgment.

What You’ll Bring

We’re looking for an experienced marketing professional with 7+ years of progressive marketing experience, including meaningful hands‑on experience with Google Ads, SEO, digital analytics, and marketing budgets. Healthcare, behavioral health, or addiction treatment experience is strongly preferred.

You bring strong analytical and communication skills, sound business judgment, and enough technical depth to understand what’s working, what’s not, and what needs to change.

You don’t need to be the world’s leading expert in every marketing discipline.
You do need to know how the pieces fit together — and be willing to get into the work. Most importantly, you should be someone who likes to build.

We’re growing, entering new markets, and continuing to strengthen how we connect individuals and families with high‑quality behavioral healthcare. This is an opportunity to help build the marketing capabilities, systems, and infrastructure that can grow with us.

Benefits

• Professional DevelopmentReimbursement
• Multiple health plan design options
• Dental andVisionplans
• Dependent Care and Healthcare FSA
• Health Savings Account (HSA) with HDHP
• Company paid Life Insurance, AD&Dand STD
• Voluntary supplemental life insurance
• Optional Critical Illness, Hospital andAccident coverage
• Employee Assistance Program
• Paid Holidays
• Paid Time Off
• 401(K)

The Blanchard Institute is an Equal Opportunity Employer. All employees are hired on the basis of merit and their ability to perform a particular job. It is the policy of The Blanchard Institute to provide equal employment to all employees and applicants without regard to race, color, religion, sex, national origin, ancestry, age, sexual orientation, gender, gender identity or expression, genetic information, mental or physical disability, pregnancy or related conditions, citizenship, military or veteran status, or status in any group protected by federal, state or local laws (“Protected Group”).

The Company is committed to a drug‑free workplace. All offers of employment are expressly conditioned upon the successful completion of a pre‑employment drug screening and background check in accordance with applicable law.

The Blanchard Institute participates in E-Verify.