Director of Marketing

Insight Global; Atlanta (GA); On-site; USD 115,000 - 125,000; Full time

Job summary

Insight Global is seeking a Director of Marketing to plan and manage marketing for our client's services and achievements, oversee campaigns, and ensure that all materials align with brand identity. You will analyze performance data, manage the marketing budget, develop content for the website and social channels, coordinate with agencies, and report results to executive leadership.

Requirements include a Bachelor's degree and 4–7 years in marketing or sales, strong analytics, and experience

Qualifications

• Bachelor's degree in Marketing/Finance/Business Administration or equivalent, required
• 4-7 years’ sales or marketing experience
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools, preferred

Responsibilities

• Establishes strategic marketing plans to achieve corporate objectives for services
• Establish positioning and identify target audiences
• Develops and deploys comprehensive marketing plans and programs to support sales and revenue objectives
• Develops and manages marketing operating budget on a quarterly and annual basis and allocate funds wisely
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
• Produce valuable and engaging content for our website and social media that attracts and converts our target groups
• Update and maintain intranet, website, and social media
• Evaluates and recommends distribution channel development programs
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Serves as liaison with outside agencies on ongoing promotional campaigns
• Guides preparation of marketing activity reports and presents to executive management
• Keeping informed of marketing strategies and trends

Skills

Marketing strategy

Brand management

Analytics

Content creation

Education

Bachelor's degree in Marketing/Finance/Business Administration or equivalent

Tools

Google Analytics

Omniture

WebTrends

HubSpot Marketing

Bitrix24

Adobe Creative Suite

CRM

HTML/CSS

Job description

Job Description

The Director, Marketing will be responsible for planning and managing the marketing our client's services and achievements, tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with their brand identity.

RESPONSIBILITIESEstablishes strategic marketing plans to achieve corporate objectives for servicesEstablish positioning and identify target audiencesDevelops and deploy comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of organizationDevelops and manages marketing operating budget on a quarterly and annual basis and allocate funds wiselyPlans and oversees advertising and promotion activities including print, online, electronic media, and direct mailEstablishes and maintains a consistent corporate image throughout all product lines, promotional materials, and eventsProduce valuable and engaging content for our website and social media that attracts and converts our target groupsUpdate and maintain T5’s intranet, website, and social mediaEvaluates and recommends distribution channel development programsOversee and approve marketing material, from website banners to hard copy brochures and case studiesMeasure and report on the performance of marketing campaigns, gain insight and assess against goalsServes as liaison with outside agencies on ongoing promotional campaignsGuides preparation of marketing activity reports and presents to executive managementKeeping informed of marketing strategies and trends

Salary - 115k-125K with Bonus

Skills and Requirements

Bachelor's degree in marketing, finance, business administration, or similar OR equivalent experience, required4-7 years’ sales or marketing experienceSolid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Proficiency in electronic marketing automation software such as HubSpot Marketing and Bitrix24Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Knowledge of HTML, CSS and web development tools, preferred

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [e-mail].