MARKETING DIRECTOR

KENTECH; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Vision insurance

Job summary

KENTECH Consulting Inc. is seeking an experienced and data-driven Marketing Director to lead the launch of a new product division.

This strategic thinker and execution powerhouse thrives on scaling brands, optimizing inbound marketing, and driving exponential revenue growth. As a hands-on leader, you will develop and execute marketing strategies that generate multi-million-dollar revenue and increase our digital footprint.

Qualifications

• 5+ years of marketing leadership experience.
• Proven track record of scaling brands and driving revenue growth.
• Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries.
• Strong background in SEO, content marketing, digital advertising, and lead generation.
• Experience with Google Analytics, paid ad management, and marketing automation tools.
• Hands-on experience with A/B testing, conversion rate optimization, and UX improvements.
• Strong leadership skills with the ability to manage and grow a team.
• Exceptional writing, editing, and communication skills.
• BA/BS in Marketing or related field.

Responsibilities

• Strategic Leadership & Market Growth: Define GTM strategy for investigative background screening solutions; segment, position, and message; track KPIs.
• Inbound & Digital Marketing Execution: Own HubSpot inbound marketing; oversee content, SEO, and paid ads; run multi-channel campaigns.
• Public Relations & Brand Awareness: Serve as brand ambassador; manage press and thought leadership; seek sponsorships.
• Leadership & Team Development: Build in-house marketing team; mentor content creators and marketers; align with sales and product.

Skills

Leadership

Inbound marketing

Content marketing

SEO

A/B testing

Conversion optimization

Written communication

Data-driven

Education

BA/BS in Marketing

Tools

HubSpot

Google Analytics

Marketing automation

Paid advertising

Job description

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance

KENTECH Consulting Inc.

is an award-winning background technology screening company. We are the creators of innovative projects such as eKnowID.com - 1st consumer background checking system of its kind, and ClarityIQ a high-tech/high-touch investigative case management system.

MISSION

We’re on a mission to help the world make clear and informed hiring decisions

VALUE

To achieve our team, exhibit the behaviors and core values aligned with this mission http://www.ekentech.com/core-values

• Customer Focused: We are customer focused and results-driven.
• Growth Minded: We believe in collaborative learning and industry best practices to deliver excellence.
• Fact Finders: We are passionate investigators for discovery and truth.
• Community Partnerships: We believe there is no greater power for transformation than delivering on what a community cares about.

IMPACT

As a small agile company, we seek high performers who relish in the idea that their effort will directly impact our customers and help shape the next evolution of background investigations.

We are looking for an experienced and data-driven Marketing Director to lead the launch of a new product division. This role is perfect for a strategic thinker and execution powerhouse who thrives on scaling brands, optimizing inbound marketing, and driving exponential revenue growth.

As a hands-on leader, you will develop and execute marketing strategies that generate multi-million-dollar revenue and increase our digital footprint. You will oversee the transition from external agency support to building and leading a high-performing, in-house marketing team.

This role requires proven experience in HubSpot inbound marketing, digital growth hacking, and B2B/B2C engagement strategies. If you lack quantifiable revenue growth experience, this is not the role for you.

Key Responsibilities

Strategic Leadership & Market Growth

• Develop and refine the go-to-market strategy for our investigative background screening solutions.
• Define and implement customer segmentation, positioning, and messaging.
• Establish and track key performance metrics (CPA, ROAS, CTR, MQLs, Conversion Rates, NPS).
• Identify and capitalize on new marketing channels, partnerships, and sponsorships to expand brand reach.
• Work directly with the Founder and executive leadership to drive revenue and growth initiatives.

Inbound & Digital Marketing Execution

• Own and optimize HubSpot-driven inbound marketing strategies to drive $2M+ in revenue.
• Oversee content marketing, SEO, and paid advertising to generate high-quality leads.
• Develop and execute multi-channel marketing campaigns (LinkedIn, Google Ads, Facebook, Twitter, YouTube, TikTok).
• Implement lead generation strategies that convert visitors into paying customers.
• Manage email marketing, automation workflows, and audience segmentation.
• Optimize website UX, conversion funnels, and content strategy for higher engagement.
• Conduct A/B testing, analyze performance data, and adjust strategies accordingly.

Public Relations & Brand Awareness

• Serve as the brand ambassador, ensuring consistent messaging across all platforms.
• Write, edit, and oversee press releases, blog posts, and thought leadership content.
• Secure media coverage and industry recognition through PR outreach.
• Identify networking and sponsorship opportunities for company exposure.

Leadership & Team Development

• Transition from working with agencies to building an internal high-performing marketing team.
• Hire, mentor, and manage content creators, designers, and digital marketers.
• Foster a data-driven, results-oriented marketing culture.
• Collaborate with sales, product, and executive teams to align marketing with business goals.
• Maintain accountability for marketing team performance and growth KPIs.

Qualifications & Requirements

• 5+ years of marketing leadership experience, with a focus on HubSpot inbound marketing & automation. (No exceptions.)
• Proven track record in scaling brands, driving revenue growth, and executing data-driven strategies.
• Expertise in B2B/B2C marketing, ideally in technology, HR, SaaS, or investigative industries.
• Strong background in SEO, content marketing, digital advertising, and lead generation.
• Experience with Google Analytics, paid ad management, and marketing automation tools.
• Hands-on experience with A/B testing, conversion rate optimization, and UX improvements.
• Strong leadership skills with the ability to manage and grow a team.
• Exceptional writing, editing, and communication skills.
• BA/BS in Marketing, Business, or a related field (or equivalent experience).

Bonus Points If You Have:

• Experience in public relations and media outreach.
• Familiarity with the EOS (Entrepreneurial Operating System).
• A deep understanding of growth hacking strategies and advanced analytics.