Director of Market Intelligence & Strategic Insights

Wolverine World Wide, Inc. (United States); Rockford (IL); Hybrid; USD 150,000 - 210,000; Full time

Job summary

Wolverine Worldwide, Inc. seeks a Director of Market Intelligence to lead the development of market, consumer, competitive, and retailer insights that drive strategic decisions across brands and channels.

The role partners with senior leadership to translate data into actionable recommendations, build executive dashboards, and guide long‑term strategy focused on growth and competitive advantage. Hybrid work with travel may be required.

Qualifications

• Bachelor’s degree or equivalent in Business, Market Research, Statistics, or Finance.
• 8+ years of market intelligence/data analysis or corporate strategy experience.
• Ability to translate research findings into actionable insights and recommendations.
• Experience in correlation and multivariate regression analyses and pricing models.
• Strong presentation skills and ability to influence senior leaders.
• Advanced Excel and data visualization skills.

Responsibilities

• Lead market intelligence across categories, brands, channels and consumer segments.
• Monitor market size, growth, share, pricing and distribution KPIs.
• Identify trends, opportunities, threats, and shifts in consumer behavior.
• Translate analysis into executive-ready strategic recommendations and dashboards.
• Collaborate with Strategy, Product, Sales, Marketing, and Leadership.

Skills

Market intelligence

Data analysis

Strategic thinking

Communication

Excel

Data visualization

Leadership

Education

Bachelor’s degree in Business, Market Research, Statistics, or Finance or equivalent experience

Job description

Wolverine Worldwide, Inc. seeks a Director of Market Intelligence to lead the development of market, consumer, competitive, and retailer insights that drive strategic decisions across brands and channels.

The role partners with senior leadership to translate data into actionable recommendations, build executive dashboards, and guide long‑term strategy focused on growth and competitive advantage. Hybrid work with travel may be required.