Product Strategy & Analytics Leader

WOLVERINE WORLDWIDE INC; Rockford (IL); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid work schedule

Job summary

Wolverine Worldwide is seeking a Manager, Product Strategy & Analytics to drive long-range forecasting, pricing, and enterprise reporting. The role partners with PLMs, Technical Development, and PD Operations to translate data into strategic direction for Merrell’s growing product portfolio.

You will lead analytics across franchise forecasting, should-cost analysis, and SKU productivity, while mentoring the Product Analytics Analyst and ensuring data-driven decisions across the calendar.

Qualifications

• 8+ years in product analytics, merchandise or franchise planning, or business analytics within a consumer goods brand or wholesale environment.
• Strong financial modeling skills across franchise forecasting, margin analysis, and should-cost modeling.
• Proficiency with PLM systems (Centric experience strongly preferred) and BI tools (Power BI, Tableau, or equivalent).
• Demonstrated ability to translate complex datasets into clear, executive-ready recommendations.
• Proven cross-functional collaboration skills, comfortable partnering with product, technical development, operations, and finance teams simultaneously.

Responsibilities

• Lead multi-season, franchise-level forecasting in partnership with PLMs and Planning, projecting volume, revenue, margin, and SKU productivity at the category, franchise, and silhouette level.
• Build and maintain scenario models that feed directly into the annual Strategic Plan cycle and long-range planning process.
• Connect the franchise outlook to line architecture decisions made by PLMs, keeping financial direction and product strategy aligned across pods.
• Provide the analytical scaffolding for seasonal and long-range strategic planning, building the models and narratives that inform leadership recommendations.
• Partner with PLMs to surface insights that shape line decisions and align to brand planning.
• Develop competitive and performance benchmarks that sharpen the team’s understanding of where Merrell sits in the market.
• Collaborate with the Technical Development and Cost Engineering teams to model and analyze should-cost data across the product development process.
• Partner with shared-service sourcing to identify cost innovation opportunities, connecting manufacturing, material, and development data.
• Own and maintain pricing and margin frameworks across all product categories.
• Work with PLMs to ensure seasonal line decisions align to financial targets pre-milestone.
• Flag margin risk early in the development cycle, enabling proactive adjustments with PLM leadership.
• Deliver regular, decision-ready revenue and reporting outputs to the Sr. Director and leadership stakeholders.
• Synthesize sell-in, sell-through, and marketplace data into product- and line-level recommendations for reporting cadence.
• Lead analytical oversight of SKU productivity and line health across categories.
• Build scoring models that inform seasonal line architecture and carry-forward strategy.
• Track system product data and attribution quality in collaboration with the Product Analytics Analyst.
• Champion AI-assisted reporting, implementing AI-powered dashboards and tools across the product toolset.
• Contribute to the PD Strategy team’s systems and toolset roadmap by evaluating new capabilities.
• Lead, mentor, and develop the Product Analytics Analyst.

Skills

Product analytics

Forecasting

Financial modeling

Cross-functional collaboration

BI tools

Tools

Centric PLM

Power BI

Tableau

Job description

Wolverine Worldwide is seeking a Manager, Product Strategy & Analytics to drive long-range forecasting, pricing, and enterprise reporting. The role partners with PLMs, Technical Development, and PD Operations to translate data into strategic direction for Merrell’s growing product portfolio.

You will lead analytics across franchise forecasting, should-cost analysis, and SKU productivity, while mentoring the Product Analytics Analyst and ensuring data-driven decisions across the calendar.