Director of Market Insights & Strategy

US Lawns; Centennial (CO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) with Company Match

Life Insurance

Long-Term Disability

Short-Term Disability

Sick Time

Job summary

National Cattlemen's Beef Association seeks a Director of Market Research to lead consumer research projects supporting checkoff programs and beef strategy. You will work with NCBA staff, state councils, suppliers, and stakeholders to deliver insights and strategic recommendations.

You will manage end-to-end research, oversee tools and data visualization, and mentor a team while collaborating across departments to strengthen beef demand and industry initiatives.

Qualifications

• Bachelor’s degree or higher in market research, marketing, statistics, business or related area.
• Experience with advanced research methods and data interpretation for beef industry context.
• Strong communication and collaboration skills across diverse teams.

Responsibilities

• Manage all aspects of primary research projects from objectives to results and recommendations.
• Oversee vendor selection, contracting, and research execution including instrument development and field management.
• Recommend analytic treatments and statistical applications for actionable insights.
• Collaborate with internal teams to support beef industry objectives and long-range strategy.
• Lead internal project teams to consensus on market research designs and outcomes.
• Develop new research tools to enhance insight storytelling and efficiency.
• Mentor and develop junior team members; travel up to 10% for industry updates.

Skills

Professionalism

Communication

Leadership

Time management

Meeting facilitation

Initiative

Research design

Data storytelling

Microsoft Office

Data visualization

Education

Bachelor's degree or higher in market research, marketing, statistics, business or related area

Tools

Circana

NielsenIQ

Technomic

Tableau

Power BI

SPSS

AI tools

Job description

National Cattlemen's Beef Association seeks a Director of Market Research to lead consumer research projects supporting checkoff programs and beef strategy. You will work with NCBA staff, state councils, suppliers, and stakeholders to deliver insights and strategic recommendations.

You will manage end-to-end research, oversee tools and data visualization, and mentor a team while collaborating across departments to strengthen beef demand and industry initiatives.