Director, Market Research

US Lawns; Centennial (CO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) with Company Match

Life Insurance

Long-Term Disability

Short-Term Disability

Sick Time

Job summary

National Cattlemen's Beef Association seeks a Director of Market Research to lead consumer research projects supporting checkoff programs and beef strategy. You will work with NCBA staff, state councils, suppliers, and stakeholders to deliver insights and strategic recommendations.

You will manage end-to-end research, oversee tools and data visualization, and mentor a team while collaborating across departments to strengthen beef demand and industry initiatives.

Qualifications

• Bachelor’s degree or higher in market research, marketing, statistics, business or related area.
• Experience with advanced research methods and data interpretation for beef industry context.
• Strong communication and collaboration skills across diverse teams.

Responsibilities

• Manage all aspects of primary research projects from objectives to results and recommendations.
• Oversee vendor selection, contracting, and research execution including instrument development and field management.
• Recommend analytic treatments and statistical applications for actionable insights.
• Collaborate with internal teams to support beef industry objectives and long-range strategy.
• Lead internal project teams to consensus on market research designs and outcomes.
• Develop new research tools to enhance insight storytelling and efficiency.
• Mentor and develop junior team members; travel up to 10% for industry updates.

Skills

Professionalism

Communication

Leadership

Time management

Meeting facilitation

Initiative

Research design

Data storytelling

Microsoft Office

Data visualization

Education

Bachelor's degree or higher in market research, marketing, statistics, business or related area

Tools

Circana

NielsenIQ

Technomic

Tableau

Power BI

SPSS

AI tools

Job description

Job Description

SUMMARY

The Director, Market Research will develop and execute consumer market research projects supporting checkoff funded programs and strategy. This will include working closely with internal teams focusing on beef opportunities and challenges in the areas that drive and protect beef demand. These responsibilities require direct interaction with NCBA staff, state beef council staff, research suppliers and industry stakeholders.

ESSENTIAL FUNCTIONS

An employee in this position may be called upon to do any or all of the following essential functions. These examples do not include all of the functions which the employee may be expected to perform.

• Under the direction of the Executive Director, Market Research, manage all aspects of primary research projects, qualitative and quantitative, from development of research objectives to results and recommendations.
• Recommend and manage vendor selection and contracting and oversee research execution including instrument and stimulus development, field management, data mining, data analysis, data storytelling, reporting, timing, budget management, and assuring all plans and work are completed as scheduled.
• Recommend analytic treatments and statistical applications for optimal, actionable insight.
• Work collaboratively with internal teams, focusing on the successful completion of projects that support the beef industry long range plan.
• Lead internal project teams to consensus on market research designs that support key objectives and outcomes.
• Lead and stay current on internal research programming and fielding management.
• Lead and stay current in the development of new research tools that enhance insight storytelling and drive cost/time efficiencies.
• Develop a strong understanding of the beef industry, its opportunities and challenges.
• Interpret and effectively summarize/communicate/present research insights and implications to a variety of audiences including NCBA staff, industry stakeholders across the supply chain, retail and food service channels, and state beef council partners.
• Manage internal market research applications including survey programming, cross tabbing data tables and visualization, and report building.
• Enhance data visualization techniques to better communicate data and its impact on decision‑making.
• Serveas aresourceforbeefpricing,supply/demandfactorsandmarketperformancetocheckoff program areas and other industry stakeholders.
• Monitorcurrentmarketconditionsandeconomicfactorsimpactingbeefdemandandthebusinessclimate for retail and food service operations.
• Mine and evaluate secondary/syndicatedresearch,newsfeeds,andmarketresearchinsights in support of industry objectivesforaddedcontexttogeneral beef specific behaviors.
• Manage other team members to assist with each of the essential functions listed above as appropriate. Provide mentorship and development guidance to ensure their work knowledge and experiences.
• Serve as a thought leader for shaping the market research annual plan of work.
• Up to 10% of travel expected to conduct research, keep up on industry knowledge and/or communicate research results.
• Other job duties as assigned.

MINIMUM QUALIFICATIONS

• EDUCATION - A bachelor’s degree or higher in market research, marketing, statistics, business or related area. A strong understanding of statistical sciences is required.
• EXPERIENCE – At least eight years custom market research experience in the private or public sector. A strong background in working within a multi-disciplinary market research department; an in-depth knowledge of the application and interpretation of basic research methods and techniques to the resolution of practical problems of importance to the beef industry. Both client and vendor side experience desirable. Experience in the food and/or agricultural industry is desirable. Thoroughunderstandingofmarketfactorsimpactingsupplyanddemand.
• EQUIVALENCY – None
• CERTIFICATION(S) – None
• SKILLS- High level of professionalism, trustworthiness, dependability and motivation.Excellent communication (written and verbal) and collaborative skills as well as organizational and multi-tasking/time management skills. The ability to work with a variety of people and personalities. Ambitious self-starter who is motivated to achieve, displays initiative, and thrives on conducting high-quality research. Strong ability to organize and lead productive meetings. Advanced computer proficiencyincluding Microsoft Suite (Word,Excel,PowerPoint, SharePoint, etc.).Strongworkingknowledgeanalyzinglargedata sets using Excel, pivot tables or related software, Circana, NielsonIQ, Technomic, or other similar platforms. Experience with Tableau data visualization, PowerBI, SPSS, and/or AI tools a plus.

Company Description

Initiated in 1898, the National Cattlemen's Beef Association is the marketing organization and trade association for America's one million cattle farmers and ranchers.With offices in Denver and Washington, D.C., NCBA is a consumer-focused, producer-directed organization representing the largest segment of the nation's food and fiber industry.NCBAworks to achieve the vision:"To be the trusted leader and definitive voice of the U.S. cattle and beef industry."

Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Paid Vacation
• 401(k) with Company Match
• Life Insurance
• Long-Term Disability
• Short-Term Disability

• Sick Time

  EEO Statement It is our intention that all qualified applicants be given equal opportunity and that selection decisions be based on job-related factors. We do not discriminate on the basis of race, color, religion, national origin, sex, age, disability, or any other status protected by law or regulation. Be aware that none of the questions are intended to imply illegal preferences or discrimination based on non-job-related information. The position is expected to stay open until the posted close date.