Senior Lifecycle Marketing Manager

Netspend; Austin (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Netspend is seeking a Senior Lifecycle Marketing Manager to own end-to-end lifecycle strategy driving engagement, retention, and lifetime value.

You will design and optimize multi-channel journeys across email, SMS, push, and more, while owning the martech stack and measurement framework to maximize program ROI.

Qualifications

• 7+ years in lifecycle, CRM, retention, or growth marketing, with fintech, banking, payments, or e‑commerce experience.
• End-to-end ownership of a lifecycle or retention strategy, including roadmap, programs, and measurable impact.
• Fluency across the lifecycle toolkit: promotions, incentives, and ROI justification.
• Hands-on experience building complex journeys in leading engagement platforms.
• Strong analytical toolkit: SQL proficiency, experiment design, and LTV focus.
• Experience marketing in a regulated environment and ability to justify numbers to senior stakeholders.

Responsibilities

• Define lifecycle strategy end-to-end and set stages, engagement, and LTV targets.
• Segment audiences with purpose and determine who hears what, when, and how.
• Design and launch multi-channel journeys across email, SMS, push, in-app, direct mail, and retargeting.
• Operate and optimize the martech stack and orchestration platforms with data and engineering.
• Protect the customer experience via coherent contact strategy and suppression rules.
• Model offers, incentives, and economics; defend ROI and align with LTV targets.

Skills

Lifecycle marketing

CRM

Retention

Growth marketing

Analytics

SQL

Experiment design

Marketing automation

Tools

Braze

Salesforce Marketing Cloud

Iterable

Adobe Campaign

Job description

About the Company:

Netspend Corporation is a global, vertically-integrated financial services and technology company dedicated to the delivery of innovative financial empowerment solutions to consumers worldwide. Netspend's financial products and services span prepaid, debit, cross-border payments, and loyalty solutions for consumers and enterprise partners. Netspend provides prepaid and debit account solutions that connect customers with secure, convenient access to global payment networks so they can manage their money and make everyday purchases. With a nationwide U.S. retail network, customers can purchase and reload Netspend products at 130,000 reload points and over 100,000 distributing locations. Since our founding in 1999 by industry pioneers, Netspend products have processed billions of dollars in transaction volume and served millions of customers worldwide. The company is headquartered in Austin, Texas with employees worldwide.

About the Role

Netspend is looking for a Senior Lifecycle Marketing Manager to own the end-to-end lifecycle strategy that drives engagement, retention, and lifetime value across the Netspend brand. You will own the full roadmap onboarding and activation through engagement deepening, retention, and win-back and decide which levers move each stage: messaging, channel mix, timing, product prompts, personalization, and offers. You will then build the complex multi-channel journeys that put that strategy into market, measure true incremental impact, and reinvest against what works.

This is a high-ownership role for a marketer who thinks like an economist and executes like an operator. Millions of customers rely on Netspend for everyday money movement, and the programs you build will shape how much value they realize from the relationship over time.

Lifecycle Strategy & Roadmap

• Set the strategy. Own the lifecycle strategy end to end define the stages, the behaviors that matter at each one, and the engagement and LTV targets we are driving toward

• Segment with purpose. Build the segmentation and targeting framework that determines who hears what, when, and through which channel

• Pick the right lever. Choose among the levers available at each stage onboarding content, feature adoption prompts, personalization, cadence, servicing touchpoints, and offers and own a prioritized roadmap sequenced by impact and effort

Journey Design & Orchestration

• Architect complex journeys. Design and launch multi-step, multi-channel programs across email, SMS, push, in-app, direct mail, and paid retargeting spanning onboarding, activation, direct deposit adoption, engagement, retention, and reactivation

• Operate the martech stack. Own campaign build and orchestration in a modern engagement platform (Braze, Salesforce Marketing Cloud, Iterable, or similar) audiences, triggers, decisioning logic, personalization, and suppression partnering with Data and Engineering on the event streams behind them

• Protect the experience. Manage contact strategy and global suppression so the customer experience stays coherent rather than a collection of competing campaigns

Offer & Incentive Strategy

• Use offers deliberately. Own the incentive toolkit as one lever within the broader lifecycle strategy rewards, cashback, bonuses, fee waivers, direct deposit incentives, referral and win-back offers and deploy it where it earns its cost

• Build the business case. Model offer economics end to end: cost to serve, funding source, payback period, incremental margin, and LTV lift. Bring a recommendation and the math behind it

• Set the guardrails. Set eligibility logic, caps, frequency rules, and cannibalization controls; retire underperformers and rebalance spend against a shared LTV and contribution-margin target

Experimentation & Measurement

• Design for a causal read. Build every meaningful program with holdouts and control groups so we measure incrementality, not correlation, and run a continuous test agenda across messaging, creative, timing, channel, audience, and offer value

• Connect the work to LTV. Partner with Analytics on LTV modeling, cohort and retention curves, and segment-level forecasting; translate model output into concrete lifecycle decisions

• Report with clarity. Maintain performance reporting leadership trusts what we spent, what it moved, what we learned, what’s next

Compliance & Cross-Functional Partnership

• Market responsibly. Partner with Legal, Compliance, and Risk so every communication, disclosure, and offer meets applicable regulatory requirements (UDAAP, Reg E, TCPA, CAN-SPAM) and bank and network partner rules

• Bring partners along. Align Product, Finance, Analytics, Creative, Customer Care, and bank partners on lifecycle priorities, funding, eligibility, and servicing readiness influencing without authority to drive programs to launch

What You’ll Bring

• 7+ years in lifecycle, CRM, retention, or growth marketing, with meaningful time in consumer fintech, banking, payments, subscription, or e-commerce

• Demonstrated end-to-end ownership of a lifecycle or retention strategy you set the roadmap, built the programs, and can speak to what moved the business

• Fluency across the full lifecycle toolkit, including promotional and incentive programs you have designed offers, defended their economics, and measured incremental return

• Hands-on expertise building complex, branching journeys in a leading engagement platform (Braze, Salesforce Marketing Cloud, Iterable, Adobe Campaign, or comparable)

• Strong analytical toolkit: comfortable in SQL, fluent in experiment design, and able to reason about LTV, retention curves, and contribution margin

• Experience marketing in a regulated environment, and communication skills to make a numbers-driven case to a senior audience

Nice to Have

• Prepaid, debit, neobank, or alternative financial services experience, including direct deposit acquisition dynamics; exposure to next-best-action or propensity models; familiarity with a CDP (Segment, mParticle, Amperity) and modern data warehouse workflows