Chief Marketing & Digital Growth Officer

Minnesota League of Credit Unions; Cambridge (MN); On-site; USD 116,000 - 193,000; Full time

Benefits offered by this job

HDHP with HSA

Flexible spending accounts

Life Insurance

Long-term Disability

EAP

Paid Family Leave

Job summary

Minnco Credit Union leads a Senior VP Marketing and Digital Services role to drive strategy, brand stewardship, and digital offerings across platforms, analytics, and campaigns. This executive will shape the marketing operating model and performance with an AI-enabled approach.

The position oversees market research, budgeting, and performance analytics while maximizing assets and engagement, guiding cross-functional teams, and ensuring compliance with regulations.

Qualifications

• Bachelor’s degree in marketing, communications or related field and 10–15 years of relevant experience.
• At least 5 years in a senior leadership role within financial services or a credit union.
• Thorough understanding of market developments, marketing strategies and practices.
• Proven leadership qualities in growing and guiding cross-functional teams.

Responsibilities

• Define, implement and execute end-to-end marketing strategies aligned with goals.
• Oversee brand stewardship and market research.
• Evaluate risks and manage campaigns across digital, traditional and community channels.
• Lead data-driven campaigns meeting member needs and business priorities.
• Pilot member-facing digital services including online applications and website.
• Drive adoption of AI technology to improve marketing effectiveness.
• Monitor performance and optimize budgeting and resources.

Skills

Strategic mindset

Leadership

Marketing strategy

Analytical thinking

AI technology

Cross-functional leadership

Brand stewardship

Education

Bachelor’s degree in marketing, Communications or related fields

Master’s degree in marketing or related field

Tools

Adobe Creative Cloud

Microsoft Office & Teams

Job description

Minnco Credit Union leads a Senior VP Marketing and Digital Services role to drive strategy, brand stewardship, and digital offerings across platforms, analytics, and campaigns. This executive will shape the marketing operating model and performance with an AI-enabled approach.

The position oversees market research, budgeting, and performance analytics while maximizing assets and engagement, guiding cross-functional teams, and ensuring compliance with regulations.