Director, Integrated Marketing

tastylive; Chicago (IL); Hybrid; USD 150,000 - 180,000; Full time

Benefits offered by this job

Performance Bonuses

Stock Purchase Options

401k Plan

20 Paid Vacation Days (plus an extra)

10 Paid Sick Days

Pet Insurance

Wellness & Mental Health Programs

Charitable Donation Matching

Daily catered lunch when in the office

Full kitchen with snacks and beverages

Shuttle to/from Metra

Job summary

IG US Holdings is seeking a Director of Integrated Marketing in Chicago with a hybrid work setup. You will own end-to-end product marketing campaigns across all channels, ensure timely launches, and report progress to Growth and Brand leadership.

You will partner with paid, lifecycle, content, product, and compliance teams to shape messaging, channel mix, and go-to-market strategies, driving impactful campaigns and post-launch learnings.

Qualifications

• 8+ years of experience in integrated marketing, product marketing, or campaign management at director level or equivalent.
• Experience leading multi-channel campaigns and product launches end to end, with GTM planning.
• Ability to read paid media and content engagement data and turn it into campaign decisions; partner with channel owners.

Responsibilities

• Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships
• Single point of visibility on campaign status: track timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership
• Build and run a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts
• Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend adjustments mid-campaign
• Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch
• Contribute strategic campaign input and positioning, and support briefs, messaging frameworks, and campaign execution

Skills

Integrated marketing

Campaign management

Multi-channel campaigns

Paid media data analysis

Project management

Stakeholder management

Executive communication

Fintech exposure (plus)

Job description

Company Name: IG US Holdings Role: Director, Integrated Marketing Location: Chicago, IL (Hybrid)

Role Summary: As Director, Integrated Marketing, you will own how our product marketing campaigns come together across channels, from first brief to launch to post-launch readout. You will be the go-to person for campaign status and timelines, and you will bring strategic input while staying hands-on with execution. You will report to the Senior Director, Brand and Product Marketing, and partner closely with paid, lifecycle, content, product, and compliance teams in the Growth organization. Come join a collaborative team that turns product news and customer insights into campaigns that help self-directed traders get started and keep learning.

tastytrade is a retail brokerage built for active, self-directed traders. We focus on derivatives trading and offer equities, equity options, futures, and futures options. Built from the ground up by a team with decades of experience in the financial industry, we're a modern brokerage for the current financial climate.

What You’ll Do:

• Own the integrated marketing plan and calendar for product launches and campaigns across paid, lifecycle, content, social, and partnerships
• Serve as the single point of visibility on campaign status: track timelines, dependencies, and deliverables, and report progress to Growth and Brand leadership
• Build and run a structured go-to-market launch process, including briefs, kickoffs, launch checklists, and post-launch readouts, so launches are repeatable
• Use paid performance and content engagement data to shape messaging, timing, and channel mix, and recommend adjustments mid-campaign
• Partner with channel owners, creative, product, analytics, and compliance teams to move campaigns from brief to launch
• Contribute strategic campaign input and positioning, and roll up your sleeves on briefs, messaging frameworks, and campaign execution

Who You Are:

• 8+ years of experience in integrated marketing, product marketing, or campaign management, with director-level scope or equivalent
• Track record of leading multi-channel campaigns and product launches end to end, including go-to-market planning and cross-functional project management
• Comfortable reading paid media and content engagement data (such as conversion, click-through, and engagement metrics) and turning it into campaign decisions; you partner with channel owners rather than run the channels
• Highly organized and status-driven, with strong stakeholder management and experience using project management tools
• Clear written and verbal communication, from campaign briefs and messaging to executive updates
• Ability to set direction and execute hands-on
• Experience in fintech, financial services, or another regulated industry is a plus, as is familiarity with marketing compliance review

Discretionary Performance Bonus: 15%-20% of base salary based on individual and company performance.

Salary Range: $150,000-$180,000

Company Perks + Benefits:

• Performance Bonuses
• Stock Purchase Options
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• Shuttle to/from Metra

About IGNA + tasty: IG North America is home to tastytrade, tastylive, and tastyfx - a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions - built on scale, trust, and proof. From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty - the future gets built here.

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars. tastytrade | tastylive | tastyfx 1330 W Fulton Market, Chicago, IL 60607

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!