Product Marketing Manager — Futures & Options

Tastytrade; Chicago (IL); Ibrido; USD 100.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Performance bonuses

Stock Purchase Options

401k Plan

Paid vacation days

Sick days

Pet Insurance

Wellness programs

Charitable donation matching

Daily catered lunch

Descrizione del lavoro

IG North America, home to tastytrade, tastylive, and tastyfx, is seeking a Product Marketing Manager for futures and options. This role partners with the PM to own go-to-market and communications for each instrument, driving ongoing adoption and feature-driven growth from the existing user base.

You will lead always-on campaigns, collaborate on a rolling feature-release calendar, and optimize messaging across Sales, Support, and Content to move key adoption metrics.

Competenze

• 4+ years in product marketing (fintech/trading preferred).
• Proven record moving adoption/attach-rate metrics.
• Strong cross-functional partnership with Product.

Mansioni

• Run continuous, always-on adoption campaigns for futures and options.
• Partner with the PM on a feature-release calendar and go-to-market plan for each instrument.
• Target underused, high-value features to move adoption metrics.
• Segment the active base to prioritize campaigns with high impact.
• Report adoption KPIs regularly and use data to prioritize pushes.
• Own messaging/positioning for futures and options as the single source of truth for Sales, Support, and Content.

Conoscenze

Product marketing

Adoption metrics

Cross-functional partnership

Derivatives trading

Descrizione del lavoro

Product Marketing Manager - Futures & Options

Role Overview Application

Role: Product Marketing Manager - Futures & Options
Location:Chicago, IL - In-Person (3/days week)
Reports to: Growth Marketing Director

Owns product marketing for tastytrade's core, established trading lines for futures and options. Paired one-to-one with the Product Manager (PM) for each trading instrument as the single point of contact for go-to-market and comms on these lines. Focus is always-on adoption of the existing base plus go-to-market for ongoing feature releases that move the needle on usage.

What You'll Do

• Run continuous, always-on adoption campaigns for futures and options — not one-time pushes
• Partner with your tagged PM on a rolling feature-release calendar and go-to-market plan for each (in-app, email/push, help content)
• Target underused, high-value features to move attach rate and adoption metrics
• Segment the active base to prioritize campaigns with the highest impact
• Report adoption KPIs regularly; use data to prioritize the next push
• Own messaging/positioning for futures and options as a single source of truth for Sales, Support, and Content

What You'll Need

• 4+ years in product marketing (fintech/trading preferred)
• Proven record moving adoption/attach-rate metrics
• Strong cross-functional partnership with Product
• Deep familiarity with derivatives (options/futures) trading behavior strongly preferred

Discretionary Performance Bonus:8-12% of base salary based on individual and company performance.

Salary Range: $100,000-$140,000

Company Perks + Benefits:

• Performance Bonuses
• Stock Purchase Options
• 401k Plan
• 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
• 10 Paid Sick Days
• Pet Insurance
• Wellness & Mental Health Programs
• Charitable Donation Matching
• Daily catered lunch when in the office
• Full kitchen with snacks and beverages
• Shuttle to/from Metra

About IGNA + tasty

IG North America is home to tastytrade, tastylive, and tastyfx - a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions - built on scale, trust, and proof.
From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tastylive providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty - the future gets built here.

Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

tastytrade | tastylive | tastyfx
1330 W Fulton Market, Chicago, IL 60607

*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!