Director of Integrated & Field Marketing – NA Growth

Veeva Systems; Boston (MA); Hybrid; USD 125,000 - 225,000; Full time

Benefits offered by this job

Medical insurance

Flexible PTO

Retirement programs

1% charitable giving program

Job summary

Veeva Systems is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our platform for clinical, regulatory, and safety. You will develop and execute marketing strategies that build brand awareness and generate pipeline.

You will own the NA marketing plan, coordinating with strategy, sales, product marketing, and regional teams to deliver measurable impact while strengthening Veeva’s leadership in life sciences.

Qualifications

• 7+ years in integrated/field marketing or GTM in B2B software.
• Proven ability to drive pipeline and customer engagement across channels.
• Experience partnering with strategy, sales, product marketing and regional teams.
• Global-first mindset with regional execution and coordination.

Responsibilities

• Develop and drive integrated marketing strategy for Development Cloud across North America.
• Partner with strategy, sales, product marketing, and regional teams to develop campaigns.
• Lead planning and execution of multi-channel marketing campaigns (digital, ABM, events, webinars).
• Develop annual plans with Europe team, supporting global/regional priorities.
• Collaborate with sales on executive programs, events, and customer advocacy.
• Measure performance and optimize programs for awareness, pipeline, and engagement.
• Lead cross-functional initiatives and ensure timely delivery aligned with goals.

Skills

Integrated marketing

Field marketing

Demand generation

Go-to-market

Cross-functional

Leadership

Analytics

Executive communication

Tools

Marketing automation

CRM systems

ABM tooling

Job description

Veeva Systems is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our platform for clinical, regulatory, and safety. You will develop and execute marketing strategies that build brand awareness and generate pipeline.

You will own the NA marketing plan, coordinating with strategy, sales, product marketing, and regional teams to deliver measurable impact while strengthening Veeva’s leadership in life sciences.