Director of Integrated & Field Marketing - NA

Remote; San Francisco (CA); Remote; USD 150,000 - 230,000; Full time

Benefits offered by this job

Medical, dental, vision, and basicLife

Flexible PTO and holidays

Retirement programs

1% charitable giving program

Job summary

Veeva Systems in San Francisco is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, driving awareness, pipeline, and customer engagement. You will partner with strategy, sales, product marketing, and regional teams to align campaigns with business goals and deliver measurable impact.

This role requires strategic leadership, cross-functional collaboration, and a data-driven approach in a fast-paced, matrixed environment, with

Qualifications

• 7+ years in integrated marketing, field marketing, or go-to-market roles in B2B software.
• Experience leading multi-channel campaigns across global and regional teams.
• Ability to translate strategy into measurable programs across functions.
• Strong collaboration with sales, strategy, product marketing.

Responsibilities

• Develop and drive integrated marketing strategy for North America Development Cloud.
• Lead multi-channel campaigns: digital, ABM, field events, executive programs, webinars.
• Collaborate with Europe team for regional planning and execution.
• Measure performance and optimize programs to improve awareness and pipeline.
• Partner with sales to strengthen customer engagement and adoption.

Skills

Integrated marketing leadership

Cross-functional partnership

Global-first mindset

Program & project leadership

Team leadership

Analytical & results-oriented

Executive presence

Multi-channel campaigns

Job description

Veeva Systems in San Francisco is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, driving awareness, pipeline, and customer engagement. You will partner with strategy, sales, product marketing, and regional teams to align campaigns with business goals and deliver measurable impact.

This role requires strategic leadership, cross-functional collaboration, and a data-driven approach in a fast-paced, matrixed environment, with