Director, Integrated & Field Marketing (Remote-Ready)

Veeva Systems, Inc.; San Francisco (CA); Hybrid; USD 125,000 - 225,000; Full time

Benefits offered by this job

Medical, dental, vision, base life

Flexible PTO

Retirement programs

1% charitable giving

Job summary

Veeva Systems, Inc. is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our leading platform for clinical, regulatory, and safety.

You will partner with strategy, sales, product marketing, and regional teams to build brand awareness and generate pipeline. The role requires 7+ years in B2B enterprise software marketing, with a track record in multi-channel programs, executive engagement, and data-driven optimization.

Qualifications

• 7+ years of progressive experience in integrated marketing, field marketing, demand generation, or go-to-market roles within B2B enterprise software or cloud-based solutions.
• Experience leading multi-channel marketing programs across global and regional teams in fast-paced, matrixed organizations.

Responsibilities

• Develop and drive integrated marketing strategy for Development Cloud across North America.
• Partner with strategy, sales, product marketing, and regional teams to develop integrated campaigns that drive awareness, pipeline generation, customer engagement, and adoption.
• Lead the planning and execution of integrated, multi-channel marketing campaigns across digital, account-based marketing, field events, executive programs, webinars, customer advocacy, and sales enablement.
• Develop annual integrated marketing plans in partnership with the Europe marketing team, aligning campaign strategy and enabling regional execution.
• Partner with sales to strengthen customer engagement through executive programs, customer events, industry conferences, account-based marketing, and customer advocacy initiatives.
• Collaborate across corporate marketing, product marketing, digital, communications, creative, and regional marketing teams to ensure coordinated execution of integrated campaigns and consistent customer experiences.
• Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, customer engagement, and adoption.
• Lead cross-functional marketing initiatives, manage multiple priorities, and ensure programs are delivered on time and aligned with business goals.

Skills

Integrated marketing leadership

Cross-functional collaboration

Strategic thinking

Leadership

Analytics

Executive presence

Job description

Veeva Systems, Inc. is seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our leading platform for clinical, regulatory, and safety.

You will partner with strategy, sales, product marketing, and regional teams to build brand awareness and generate pipeline. The role requires 7+ years in B2B enterprise software marketing, with a track record in multi-channel programs, executive engagement, and data-driven optimization.