VP Integrated Strategy & Health Innovation

GSW, powered by Syneos Health; California (MO); On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Health benefits (Medical, Dental, Vis​

Company match 401k

Flexible PTO & Sick Time

Job summary

GSW, powered by Syneos Health, is seeking a Brand & New Business Strategic Leader to guide strategic direction across top brands in healthcare advertising. You will mentor senior strategists, shape omnichannel strategies, and drive new business pitches with a compelling strategic vision.

You will lead with a deep understanding of therapeutic categories, ensure best practices, and partner with operations and medical leadership to meet utilization and growth targets.

Qualifications

• 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years in healthcare advertising
• Deep healthcare category expertise and US market launch experience for pharma/biotech brands
• 8+ years of direct management experience and ability to develop strategic talent
• Strong mastery of strategic tools and frameworks (journey mapping, research, competitive analysis, persona development)
• World-class presentation and storytelling delivering clear strategic vision to senior clients

Responsibilities

• Act as strategic authority across assigned brands and provide clear direction
• Architect and oversee brand, creative, communications, and omnichannel strategies
• Identify opportunities to apply SH data, predictive platforms, and new offerings
• Lead new business pitches with a winning strategic vision
• Mentor and develop strategy team members and enforce best practices
• Support cross-office strategy initiatives and align with SVP Medical lead
• Foster internal education and elevate strategic craft across the agency
• Build strong relationships with leaders in other departments to drive client impact
• Showcase value of strategy in meetings and client interactions
• Link strategic initiatives to client satisfaction and business outcomes

Skills

Brand strategy

Leadership

Presentation skills

Storytelling

Cross-functional collaboration

Education

Bachelor’s degree

MBA/MS (plus)

Job description

GSW, powered by Syneos Health, is seeking a Brand & New Business Strategic Leader to guide strategic direction across top brands in healthcare advertising. You will mentor senior strategists, shape omnichannel strategies, and drive new business pitches with a compelling strategic vision.

You will lead with a deep understanding of therapeutic categories, ensure best practices, and partner with operations and medical leadership to meet utilization and growth targets.