Director of Intake and Client Acquisition

thefirmconsult; Los Angeles (CA); On-site; USD 100,000 - 120,000; Full time

Job summary

California Injury PLC is seeking a Director of Intake and Client Acquisition to lead an in-house intake operation in California. The role requires proven personal injury intake leadership, a track record of converting leads to retained clients, and the ability to build and mentor an in-house team.

You will design scripts, workflows, and KPI reporting, oversee high-volume intake activity, and ensure ethical, compliant client communications while driving aggressive growth and results.

Qualifications

• Plaintiff personal injury intake experience with 3–5 years at a high-performing law firm.
• Proven track record of converting leads into retained clients with measurable figures.
• Directly handled intake calls and signed prospective clients, not just supervised others.
• Experience building or improving intake workflows, scripts and KPI reporting.
• Working knowledge of PI case screening: liability, injuries and insurance.
• Ability to train and mentor intake staff and lead a team.
• Experience with CasePeer or comparable systems; proficient with e-signatures and call/text platforms.
• Excellent communication, ethical boundaries and client empathy.

Skills

PI intake experience

Lead conversion

Direct closing

Intake systems

Data fluency

Communication

Bilingual English/Spanish

Education

Bachelor's degree or equivalent professional experience

Tools

CasePeer

E-signature tools

Call/Text platforms

Job description

Director of Intake and Client Acquisition

Director of Intake and Client Acquisition

Contractor

$100K-$120K/yr

Apply by 2026-11-30

About this role

WHO THIS ROLE IS FOR

This is a step-up opportunity. The ideal candidate is a proven high performer inside a successful personal injury intake operation, who already understands the entire intake machine and is ready to build and lead a department of their own. Candidates may currently hold titles such as:

Assistant Director or Associate Director of Intake

Intake Manager or Intake Supervisor

Intake Team Lead or Shift Lead

Senior Intake Specialist or Lead Closer

A prior Director title is not required. We are most interested in candidates who have learned what works inside a winning intake team and want the opportunity to build their own.

REQUIRED QUALIFICATIONS

Plaintiff personal injury intake experience. At least three to five years in intake at a high-performing plaintiff personal injury or contingency-fee law firm, with progressively increasing responsibility.

Proven conversion results. A documented track record of converting leads into signed retainers. Candidates should be prepared to share specific figures from prior roles, such as lead volume, contact rate, qualified-lead conversion rate and speed-to-lead.

Direct closing experience. Has personally handled intake calls and signed prospective clients — including callers who were comparing several firms — not only supervised others who did.

Inside knowledge of how intake works. Has helped build, run or improve an intake operation — by contributing to scripts, workflows, follow-up cadences, call-review standards or KPI reporting — and can explain what made it successful and what did not work.

PI case qualification knowledge. Working knowledge of how personal injury matters are screened: liability, injuries and treatment, insurance coverage (including policy limits and UM/UIM), conflict checks, statute-of-limitations awareness and common case types such as auto, trucking, premises and dog-bite claims.

Leadership on the team. Has trained, mentored or led other intake specialists, formally or informally — such as onboarding new hires, running call reviews, leading a shift or serving as the go-to person for difficult calls.

Systems proficiency. Hands-on experience with legal case-management or intake CRM platforms (CasePeer or comparable systems), e-signature tools, and call and text platforms.

Data fluency. Ability to build and interpret funnel reports, identify where leads are being lost, and recommend changes based on the numbers.

Ethical boundaries. Clear understanding that intake staff may not give legal advice, and familiarity with the professional-responsibility limits that apply to law-firm intake and client communication.

Communication. Calm, empathetic and persuasive with people who are injured, frightened, grieving or upset — while keeping the call efficient and under control.

California Injury PLC | Director of Intake and Client Acquisition | Qualifications

PREFERRED QUALIFICATIONS

Bilingual in English and Spanish.

Experience at a California personal injury firm.

Experience converting high-volume television and digital advertising leads, including leads from Walker Advertising or comparable legal-marketing sources.

Experience formally supervising an intake team or serving as second-in-command to a Director of Intake.

Experience transitioning a firm from an outsourced intake provider to an in-house intake department.

Experience identifying and escalating catastrophic and high-value cases.

Prior sales or business-development experience with measurable targets.

Bachelor’s degree, or equivalent professional experience.

NO SUBSTITUTE FOR DIRECT PI INTAKE EXPERIENCE

Positions within an intake department can often be filled by candidates with transferable experience, because the Director and the team are there to train them. This position is different. There is no existing intake department and no one above this role to provide that training — the Director will be the person who trains everyone else.

For that reason, equivalent or transferable experience from other fields will not be considered a substitute for the requirements above. Candidates must already understand personal injury intake and must have personally converted prospective clients into retained clients.