Director of Growth & Strategic Referrals

Wright Family Law Group; Tewksbury (MA); On-site; USD 60,000 - 65,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid time off

Holidays

Job summary

Wright Family Law Group in Massachusetts seeks a hands-on business development leader to own the referral channel across Merrimack Valley, North Shore, and Newton/MetroWest. You will cultivate partnerships with CPAs, wealth managers, and real estate professionals while coordinating events with the marketing team.

You will report to the Director of Marketing Operations and drive a measurable pipeline, ensuring timely follow-up and quality referrals that convert to retained clients.

Qualifications

• Three+ years of successful business development or professional referral development experience.
• Ability to build trust and convert relationships into measurable growth.
• Proven track record with CRM systems and data hygiene.

Responsibilities

• Own the development of Wright Family Law Group’s referral network across Merrimack Valley, North Shore, and Newton/MetroWest.
• Build lasting relationships with CPAs, wealth managers, estate planners, real estate professionals, and other referral sources.
• Represent the firm at professional associations, chambers, events, and sponsorships with a plan for measurable ROI.
• Maintain and manage the business development calendar, events, and post-event follow-through.

Skills

Relationship building

Business development

CRM proficiency

Communication

Presentation

Tools

Blinq

Lawmatics

ActiveCampaign

Job description

Most law firms market themselves with billboards, stock photos, and attorneys standing in front of bookshelves looking unnecessarily serious. We have a 1970 Cadillac hearse named Morticia.

At Wright Family Law Group, we believe a memorable brand opens doors. But the real work begins after the introduction. We are looking for a business development leader who can turn visibility into trust, trust into qualified referrals, and referrals into measurable growth.

If you can work a room, build genuine relationships, and understand that collecting business cards is not a business development strategy, we should talk.

About Wright Family Law Group

We are a Massachusetts family law firm with offices in Tewksbury, Danvers, and West Newton. We guide families through divorce, custody, and complex financial transitions. Our founder is both an attorney and a CPA; our clientele includes business owners, individuals with executive compensation, and families with significant marital estates. We pair outstanding legal work with an exceptional client experience. Our brand is unconventional; our standards are not.

The opportunity

This is a hands-on, accountable leadership role. You will own the development of WFLG’s professional referral channel across three distinct markets, working closely with our COO our Director of Marketing Operations and the rest of our marketing team. You will inherit an established brand, an active event calendar, and marketing support—but you will be responsible for building a repeatable, measurable source of qualified new business.

What you will own

· Develop and execute market-specific referral strategies for the Merrimack Valley, North Shore, and Newton/MetroWest, prioritizing the professionals most likely to serve our ideal clients.

· Build lasting relationships with CPAs, wealth managers, financial advisors, estate planning attorneys, real estate professionals, therapists, mediators, and other appropriate referral sources.

· Identify, cultivate, and maintain productive partnerships; convert introductions into substantive one-to-one meetings and repeat referral relationships.

· Represent WFLG at professional associations, chambers, community events, and selected sponsorships; recommend where firm resources will have the greatest return.

· Own the business development calendar, event preparation, and post-event follow-through; coordinate Morticia appearances with the marketing team and help capture usable content.

· Maintain accurate contact records, referral source attribution, follow-up commitments, and pipeline activity in the firm’s systems; follow up within one business day when practical.

· Partner with intake and firm leadership to track qualified consultations, retained clients, case value, and collected revenue attributable to business development.

· Manage approved membership and event spending; evaluate performance and recommend changes based on results.

· Provide a concise weekly pipeline report and monthly performance review with Diana Hubert; continually refine the strategy based on conversion and referral-source productivity.

· Represent the firm professionally without giving legal advice, quoting legal fees, or making promises about case outcomes; attorneys handle all legal advice and engagement decisions.

Who will thrive here

· You are naturally outgoing, but you build trust with empathy rather than pressure. Our clients are often navigating difficult transitions.

· You are comfortable entering a room of strangers and leaving with meaningful next steps—not just a stack of business cards.

· You are commercially minded: you can prioritize relationships, analyze a pipeline, and explain the business impact of your work.

· You are disciplined about CRM hygiene, prompt follow-through, and keeping commitments.

· You can work independently in the field while collaborating closely with marketing, intake, and leadership.

· You are comfortable with local travel and occasional evening or weekend commitments.

Qualifications

· At least three years of successful business development, outside sales, professional referral development, or community partnership experience.

· Demonstrated results you can explain with numbers: relationships developed, opportunities generated, and business outcomes.

· Experience with CRM and contact-management tools; WFLG uses Blinq, Lawmatics, and ActiveCampaign.

· Valid driver’s license and reliable transportation for travel throughout the territory; ability to meet applicable driving requirements for firm vehicles if assigned.

· Experience in legal, financial services, real estate, or healthcare is helpful but not required.

· Ability to commute regularly to Tewksbury from Massachusetts or southern New Hampshire. This is not a remote role.

· Lives within commuting distance of Tewksbury, MA or southern New Hampshire.

· Amenable with the work schedule: Full-time; local travel, evening events and occasional weekends, with schedule flexibility.

· $60,000–$65,000 annual base salary with total annual compensation potential up to $130,000, subject to a written performance incentive plan and applicable professional-conduct rules.

· Health insurance, 401(k), paid time off, and holidays.

· Approved mileage, memberships, and event expenses within an established budget.

· Training and support to understand our practice areas, referral relationships, and client experience.

· Direct reporting relationship to Diana Hubert, Director of Marketing Operations, and collaboration with firm operations and leadership.

Wright Family Law Group is an equal opportunity employer. Employment is at will, and responsibilities may evolve with the firm’s needs.