Director of Marketing

Advatix LATAM; Texas; On-site; USD 180,000 - 240,000; Full time

Job summary

HRforGrowth is seeking a Sr. Director of Marketing: Lifestyle Marketer for Growth to lead brand building, content, and community across platforms.

This role requires living the lifestyle our brands represent and translating authenticity into campaigns that drive real growth. You will own brand strategy, content creation, digital marketing, influencer partnerships, and growth marketing initiatives across the portfolio.

Qualifications

• 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role.
• Demonstrated experience building lifestyle, consumer, or personal brand marketing strategies.
• Deep fluency across social media platforms and digital marketing channels.
• Proven track record of growing engaged audiences and driving measurable business results through marketing.
• Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard.
• Exceptional written and verbal communication skills; a natural storyteller across formats and audiences.
• Experience managing agencies, freelancers, and cross-functional creative teams.
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Responsibilities

• Define and evolve the brand identity, voice, and positioning across the portfolio.
• Develop integrated brand strategies linking lifestyle values to customer segments.
• Ensure brand consistency across channels and touchpoints.
• Lead annual marketing planning and budget development with leadership.
• Own digital marketing strategy across owned, earned, and paid channels.

Skills

Brand strategy

Digital marketing

Content creation

Influencer partnerships

Team leadership

Analytics & dashboards

Communication skills

Education

Bachelor’s degree in Marketing

Tools

Marketing automation

CRM platforms

Performance analytics tools

Job description

The Sr. Director of Marketing: Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the brand across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth.

Senior Director of Marketing

Role Description

Lifestyle Marketer for Growth

Role Summary

The Sr. Director of Marketing: Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the brand across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth.

Key Result Areas

Brand Strategy & Positioning

• Define and evolve the company's brand identity, voice, and positioning across the full portfolio of companies
• Develop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segments
• Ensure brand consistency across all channels, campaigns, and customer touchpoints
• Lead annual marketing planning and budget development in partnership with leadership

Content Creation & Storytelling

• Lead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands’ energy and aspirational identity
• Develop content calendars and editorial strategies that drive consistent audience engagement across platforms
• Personally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative direction
• Partner with creative teams, freelancers, and agencies to produce high-quality branded assets at scale

Digital Marketing & Social Media

• Own digital marketing strategy across owned, earned, and paid channels, including Instagram, TikTok, LinkedIn, YouTube, email, and web
• Drive audience growth, engagement, and conversion through platform-native content strategies
• Manage paid social and digital advertising campaigns with a performance-oriented mindset
• Analyze and report on key marketing metrics, translating data into actionable strategy adjustments

Influencer Partnerships & Community Building

• Identify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst’s values
• Build and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growth
• Represent the brand at events, activations, and public forums as a visible spokesperson and culture carrier
• Develop co-marketing and partnership strategies that expand brand reach into new audiences

Growth Marketing & Revenue Enablement

• Connect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growth
• Collaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journey
• Develop go-to-market strategies for new products, services, and brand launches across the portfolio
• Build and refine customer personas, audience segmentation, and lifecycle marketing programs

Qualifications

Required

• 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role
• Demonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategies
• Deep fluency across social media platforms and digital marketing channels
• Proven track record of growing engaged audiences and driving measurable business results through marketing
• Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard
• Exceptional written and verbal communication skills; a natural storyteller across formats and audiences
• Experience managing agencies, freelancers, and cross-functional creative teams
• Bachelor’s degree in Marketing, Communications, Business, or a related field

Preferred

• Experience marketing across a portfolio of brands or in a multi-brand organization
• Background in entrepreneurship, personal development, wellness, or adjacent lifestyle categories
• On-camera comfort and personal brand presence on social platforms
• Experience with influencer program management and creator economy partnerships
• Familiarity with marketing automation, CRM platforms, and performance analytics tools
• MBA or advanced degree in marketing or business

HRforGrowth is one of the world’s leading providers of business transformation solutions related to supply chain and technology solutions for order fulfillment and marketing execution. We are committed to an inclusive workplace that does not discriminate against race,nationality, religion, age, marital status, physical or mental disability, sexual orientation, gender, orgender identity. We believe in diversity and encourage any qualified individual to apply. We are an EEOCEmployer.