Social Content Production Manager

Faraday Future; El Segundo (CA); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Modern workspace

Relocation assistance

401k retirement plan

Healthcare benefits

Stock options

Casual dress code

Free parking

Team events

Soul of Faraday outreach

Job summary

Faraday Future is seeking a Manager of Social Content Production to head GSMC’s production mechanism, translating strategy into platform-ready content. You will oversee a cross-functional team spanning direction, editing, VFX, and AI-driven creation, while owning the Instagram account and shaping brand storytelling.

You will drive AI-augmented workflows, ensure scalable content assets, and maintain high output with rigorous SOPs and delivery standards across TikTok, Reels, Shorts, and more.

Qualifications

• Deep hands-on knowledge of short-form video production workflows for TikTok, Instagram Reels, and YouTube Shorts.
• Proficiency in post-production tools (Premiere Pro, After Effects, CapCut, or equivalents).
• Familiarity with AI workflow automation platforms and AI content creation tools.

Responsibilities

• Lead a cross-functional production team including Content Director, VFX Artist, Editor, AI Creative Director and Content Ops.
• Own content production standards, templates, and delivery to ensure speed and quality across platforms.
• Own the Instagram Account and manage brand narrative, publishing cadence, and platform KPIs.

Skills

Production expertise

AI content tools

Bilingual English/Mandarin

Social media content production

Content strategy

Cross-functional agility

Leadership

AI workflow automation platforms

Global audience experience

Platform account ownership

Education

Bachelor’s degree in Communications/Film/Media Production/Marketing

Job description

• The Manager, Social Content Production will serve as the head of the Social Content Production Mechanism within the Global Social Media Center (GSMC)
• This role sits at the core of GSMC’s mid-end capability layer, responsible for translating social content strategy into high-quality, platform-ready, and scalable content assets
• The Senior Manager will build and lead a cross-functional production team — encompassing content direction, short-form editing, VFX, AIGC creation, and content operations — while concurrently owning the Instagram account and serving as the Social Content Strategist for brand narrative and product storytelling
• This is a player-coach role requiring both creative vision and operational rigor to sustain a high-output, AI-augmented content production engine
• Production Mechanism Leadership: Build, lead, and continuously optimize the Social Content Production Mechanism — a mid-end team comprising a Content Director, VFX Artist(s), Film Cutter, AI Creative Director, and Content Operations. Own content production SOPs, template systems, and delivery standards that enable all platform Account Owners to execute at speed and quality
• Content Standards & Asset Library: Establish and govern content production standards, reusable template libraries, and multi-platform format guidelines (short-form video, image-text, Reels, etc.). Ensure all produced assets are structured for downstream reuse by Content Commerce, matrix accounts, and live streaming
• Social Content Strategy: Own the brand narrative design and Message House for the social layer. Drive modularization of product messaging into platform-native content formats. Lead the long-to-short content adaptation process, ensuring product and brand stories are consistently translated across TikTok, Instagram, YouTube, X, and LinkedIn
• AI & Automation Integration: Actively integrate AIGC tools (e.g., Runway, ElevenLabs, Midjourney, and similar) into the production pipeline. Collaborate with the AI Workflow Center to connect content production with automation workflows, including content versioning, matrix distribution, and live clip generation
• Instagram Account Ownership (Concurrent): Serve as the Instagram Account Owner, overseeing official account content, Executive IP content, and brand matrix account operations on IG. Responsible for content planning, brand visual expression, publishing cadence, and platform KPIs including follower growth, engagement rate, and Reels performance
• Cross-Functional Collaboration: Partner closely with the Visual Creative Center (VCC) for high-end asset adaptation, with Content Commerce (CCC) for matrix content training and production support, and with the Brand Department for narrative alignment. Serve as the production liaison for product launch content cycles (S3 system)
• Outsourcing & Resource Management: Manage the relationship with the China-based outsourcing production company for overflow video production, design support, and surge capacity. Define briefing standards, quality benchmarks, and delivery timelines for all external production partners
• Performance Tracking & Optimization: Monitor content production output metrics, platform performance data, and asset reuse rates. Feed insights back into the production pipeline to continuously raise content quality, format efficiency, and cross-platform impact

Benefits

• Modern workspace incorporating the latest technologies
• Employee referral program
• Paid relocation
• 401k retirement plan
• Generous healthcare, vision, and dental care – free to employees and discounted for partners and families
• Stock options
• Foosball and ping pong tables including tournaments
• Frequent social events, happy hours, and team parties
• “Soul of Faraday” community outreach team
• Casual dress code and relaxed work environment
• Free parking – with carpool reimbursement

• Production Expertise: Deep hands-on knowledge of short-form video production workflows for TikTok, Instagram Reels, and YouTube Shorts. Proficiency in post-production tools (Premiere Pro, After Effects, CapCut, or equivalents)
• AI Content Tools: Working knowledge of AIGC creation tools (e.g., Runway, Midjourney, ElevenLabs, or similar). Comfortable building AI-assisted workflows into a production team’s daily operations
• Bilingual: Strong proficiency in both English and Mandarin Chinese, with the ability to develop content for both CN and US audiences
• Experience: 5+ years of experience in social media content production, digital content creation, or branded video production, with 2+ years in a team lead or management capacity. Experience supporting multi-platform social strategies at scale is required
• Content Strategy: Demonstrated ability to translate brand and product narratives into engaging, platform-native content. Experience developing brand messaging frameworks, content SOPs, or editorial guidelines
• Cross-Functional Agility: Comfortable working across social media, commerce, brand, and marketing functions in a fast-moving, matrix-style organization
• Leadership: Proven track record of building and managing creative production teams. Able to lead a cross-functional group of editors, designers, VFX artists, and content ops with clarity and accountability
• Education: Bachelor’s degree in Communications, Film, Media Production, Marketing, or a related field
• Familiarity with AI workflow automation platforms (e.g., ManyChat, PostEverywhere, Frameloop, or similar distribution/automation tools)
• Experience in the technology, EV, robotics, or AI hardware sectors
• Experience managing content production for both domestic (US/China) and international (Middle East, Southeast Asia) audiences
• Prior experience as a platform Account Owner with direct KPI ownership (follower growth, engagement, reach)
• Understanding of content commerce ecosystems, including how social content feeds into conversion and lead generation funnels