Director of Global Paid Media

Archer; Atlanta (GA); On-site; USD 187,000 - 250,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid holidays and PTO

Wellness program

Life and disability insurance

Job summary

Archer is partnering with Infor to identify a senior leader for global paid media. This role drives strategy, budgeting, and cross-channel optimization across regions, delivering measurable pipeline impact.

You will lead two managers, manage agency relationships, and present to C-level stakeholders, shaping paid media across the enterprise while aligning with ABM and AI-enhanced growth initiatives.

Qualifications

• Paid media strategy experience in B2B technology or enterprise software.
• Experience managing global programs at senior/director level.
• Hands-on optimization across paid search, paid social, programmatic, display, and content syndication.
• Experience owning multi-million dollar paid media budgets with cross-geography reporting.
• Experience leading a team and managing agency partners.
• Proficiency in performance metrics, attribution models, and reporting platforms.
• Experience presenting to C-suite and senior marketing leaders.
• Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and DV360.
• Experience with ABM platforms and paid media integration.
• Identify and scale new paid media channels using AI/predictive modeling.

Responsibilities

• Own and drive global paid media strategy across channels, industries, and regions.
• Develop and manage annual paid media budgets with regional allocation.
• Translate business objectives into integrated paid media plans with KPIs.
• Create ad-hoc paid media plans for new focus areas and campaigns.
• Oversee planning, activation, and optimization of paid programs across channels.
• Partner with Digital Experience to optimize paid landing pages for conversions.
• Lead and develop two Paid Media Managers.
• Manage global paid media agency relationships and SLA adherence.
• Establish a center-of-excellence model for paid media processes.
• Provide executive-level reporting linking investment to outcomes (ROAS, pipeline).

Skills

Paid media strategy

Global programs

Paid media channels

Budget management

Team leadership

Analytics & reporting

Executive presentations

Major ad platforms

ABM integration

AI/predictive modeling

US work eligibility

Tools

Salesforce

Pardot

GA4

DOMO

Job description

Archer is collaborating with Infor to connect them with exceptional professionals for this role.

A Typical Day In The Life Includes

Global Strategy & Planning

• Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework.


• Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance.


• Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution.


• Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year.


• Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels.


• Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound

Agency & Team Leadership

• Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management.


• Manage the global paid media agency relationship: set scope, oversee deliverables, maintain SLAs, and drive continuous improvement in agency performance and output quality.


• Establish a center-of-excellence model across the paid team — defining shared processes and QA standards.

Stakeholder Partnership & Reporting

• Serve as the paid media subject matter expert and strategic advisor to management and regional field marketing leaders, aligning paid plans to individual market priorities and P&L goals


• Build and maintain executive-level reporting that connects paid media investment to business outcomes: pipeline influence, MQL velocity, SAO contribution, and ROAS


• Present paid media strategy, performance reviews, and investment recommendations to senior stakeholders including the CMO, VP Digital, and regional VPs.


• Collaborate cross-functionally with Industry Campaigns, SEO/GEO, Marketing Operations, and Analytics to ensure paid programs are integrated into full-funnel campaign execution.

Basic Qualifications

• Paid media strategy experience in B2B technology or enterprise software.


• Experience managing global programs at the senior/director level.


• Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.


• Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.


• Experience managing and developing a team, including direct reports and external agency partners.


• Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.


• Experience presenting strategy and results to C-suite and senior marketing leaders.


• Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).


• Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.


• Identify, test, and scale new and emerging paid media channels by leveraging advanced AI techniques and predictive modeling to diversify the advertising mix and drive efficient growth


• Legal authorization to work permanently in the United States for any employer without requiring a visa transfer or visa sponsorship.

Preferred Qualifications

• Experience marketing to Manufacturing, Distribution, SupplyChain, or Food & Beverage industries.


• Familiarityth Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments.


• Knowledge of SEO/GEO/AEO strategy and how paid and organic programs are integrated.


• Exposure to emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT.

For California, Colorado, Illinois, Maine, Maryland, Minnesota, New York, Virginia, and Washington applicants, we anticipate paying between $187,000 - $250,000 per year. Please note that the salary information is a general guideline only. In addition, Infor provides various benefits to employees,

• health insurance coverage


• an employee wellness program


• life and disability insurance


• a retirement savings plan


• paid holidays and paid time off (PTO)

The application window is anticipated to close on September 30th.