Senior Paid Media Strategist

Inflow; Grand Rapids (MI); Teletrabalho; USD 80 000 - 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Bonus opportunities

Fully remote

Paid vacation and sick days

Health, dental, vision, life insurance

Retirement plan with company match

Wellness budget

Annual conference and training budget

Resumo da oferta

Inflow is seeking a Senior Paid Media Strategist to lead client relationships and develop paid search, shopping, paid social and programmatic strategies that drive measurable results.

You will own strategy and performance across a portfolio of 5–8 accounts, collaborating with agency specialists, and advancing our paid media practice while working fully remotely within the U.S.

Qualificações

• Agency experience managing multiple client accounts.
• 5+ years hands‑on paid media experience, incl. 2+ years ecommerce.
• Strong expertise in Google Ads, Meta campaigns, and Microsoft Ads.

Responsabilidades

• Lead client relationships and strategy for 5–8 accounts.
• Build and optimize campaigns across Google, Shopping and Meta.
• Translate data into actionable recommendations and forecasts.
• Monitor performance, pacing and budget across channels.
• Develop testing plans and support channel expansion where appropriate.
• Create reporting using GA4, Looker Studio and Sheets.

Conhecimentos

Client relationship management

Paid media strategy

eCommerce expertise

Campaign optimization

Analytical reporting

Budget management

Strong communication

Team mentorship

Ferramentas

Google Ads

Microsoft Ads

Meta (Facebook)

GA4

Looker Studio

Supermetrics

Sheets/Excel

GTM

Descrição da oferta de emprego

Senior Paid Media Strategist

Location: Remote (U.S.)

Reports to: President

Employment: Full-time, salaried exempt

Compensation: $80,000–$100,000 base + bonus

About the role

Inflow is hiring a Senior Paid Media Strategist to lead client relationships and develop paid search, shopping, paid social and programmatic strategies that drive meaningful business results.

This is a hands‑on role for an experienced marketer who combines strong technical execution with clear client communication. You’ll own strategy and performance across a portfolio of 5-8 accounts, collaborate with specialists across the agency, and contribute to the continued development of our paid media practice.

What you’ll do

Lead client relationships and strategy

• Serve as the primary paid media contact for a portfolio of approximately 5–8 clients, with account assignments based on scope and complexity.
• Develop strategies aligned with each client’s revenue, profitability and customer acquisition goals.
• Lead client meetings, performance reviews and strategic planning conversations, translating data into clear recommendations.
• Proactively address performance challenges, manage expectations and identify opportunities for growth.
• Own budget allocation, forecasting and pacing across channels.

Manage paid search, Shopping and social

• Build, manage and optimize campaigns across Google Ads, Microsoft Ads and Meta.
• Develop account structures, bidding strategies, audience approaches and testing plans suited to each client’s business.
• Manage Shopping feeds and Merchant Center health, including product data quality, segmentation and troubleshooting.
• Guide paid social creative testing through actionable briefs, performance analysis and recommendations.
• Evaluate and test additional channels, including TikTok, Pinterest and programmatic, where they support client objectives.

Turn measurement into better decisions

• Monitor conversion tracking and data quality, collaborating with technical specialists to diagnose and resolve issues.
• Evaluate performance across platforms and attribution models in the context of clients’ business results.
• Build and maintain reporting using tools such as GA4, Looker Studio, Supermetrics and Sheets.
• Use automation thoughtfully to improve analysis, efficiency and quality.

What you’ll bring

• Agency experience managing multiple client accounts.
• 5+ years of hands‑on paid media experience, including at least 2 years managing eCommerce accounts.
• Strong expertise in Google Ads, including Search, Shopping and Performance Max, along with Merchant Center and Microsoft Ads.
• Demonstrated success managing Meta campaigns, including catalog advertising and structured creative testing.
• Experience with TikTok, Pinterest, Reddit, Amazon Ads or programmatic advertising.
• Experience owning client relationships, presenting strategic recommendations and navigating difficult conversations.
• Experience managing individual account budgets of $50,000 or more per month, with accountability for pacing and performance.
• A practical understanding of GA4, GTM, conversion tracking, Meta Pixel and Conversions API.
• Strong analytical and reporting skills, including proficiency in Sheets or Excel.
• Clear, concise written and verbal communication.
• Experience mentoring or developing other marketers and an interest in people management.
• Thoughtful use of tools to support your work.

Additional experience we value

• People management experience.
• Familiarity with feed management tools such as Feedonomics, DataFeedWatch or GoDataFeed.
• Experience with incrementality testing, marketing mix modeling or post‑purchase attribution.
• Familiarity with media optimization and budget pacing tools.
• CRO and landing page testing experience.
• Relevant Google, Microsoft or Meta certifications.

What we offer

• Fully remote work with flexible hours around core collaboration time.
• Bonus opportunities based on performance
• Thoughtfully managed workloads and an emphasis on strong client fit.
• Paid vacation, sick days
• Health, dental, vision, life, and short‑and‑long term disability insurance.
• Retirement plan with company contributions.
• Monthly health and wellness budget.
• Annual conference and training budget.

About Inflow

Inflow is an eCommerce-focused digital marketing agency specializing in SEO, paid media, CRO and analytics. Since 2007, we’ve helped online retailers attract customers, improve conversion and grow revenue. We’re a Google Premier Partner, Meta Business Partner and Microsoft Advertising Partner, with multiple Inc. 5000 recognitions.