Director of Field Marketing

Jiffy Lube; Houston (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Jiffy Lube International (JLI) is seeking a Director of Field Marketing to lead local marketing strategy and spend for all franchisees. This leader heads a team of Area Marketing Managers and collaborates with national planning to drive traffic at service centers.

The ideal candidate has 15+ years in franchise/retail marketing, a proven record in local growth initiatives, and a strong commercial mindset. Travel 25–50% is expected; relocation not offered for Houston residents.

Qualifications

• 15+ years of experience in franchise/retail marketing
• Proven track record leading commercial negotiations
• Strong commercial mindset and knowledge of the 4 Ps
• Experience leading field/area marketing teams
• Experience with franchisee advisory/advertising committees
• Automotive service/franchise retail operations experience preferred
• Travel 25–50% for regional meetings, franchisee visits, and agency meetings
• Strong analytical skills to assess market trends, performance and ROI

Responsibilities

• Lead development of local marketing strategy and spend across all franchisees, co-op markets and area markets
• Manage and mentor a team of Area Marketing Managers
• Coordinate national and local planning and translate insights into recommendations for the national plan
• Lead franchise marketing committees and advisory boards
• Drive local marketing tactics to grow traffic and ROI for service centers
• Ensure brand standards and manage the local creative review process

Skills

Franchise marketing

Retail marketing

Marketing management

Commercial mindset

Negotiations

Team leadership

Franchise committee experience

Analytics

ROI analysis

Travel willingness

Prioritization

Job description

Jiffy Lube International (JLI) is the leading brand in the automotive quick lube business, with more than 2,000 service centers in the U.S. JLI Marketing drives strategic and competitive programs across a franchise system of more than 130 independently owned and operated franchisees, directly managing programs and consulting franchisees on local marketing plans.

About the Role

We are seeking a Director of Field Marketing to lead local marketing strategy and spend for all Jiffy Lube franchisees. This leader heads a team of Area Marketing Managers who help co‑op markets and franchisees plan and execute their local marketing investment. The role drives coordination between national and local planning, holds a leadership role on national franchise marketing committees, and is pivotal to growing traffic at Jiffy Lube service centers. The ideal candidate brings more than 15 years of experience, including deep franchise retail marketing expertise and a proven record of driving growth through local marketing activities and tactics. They pair a strong commercial mindset with exceptional leadership skills and the credibility to influence franchisees at every level. This position leads a team and manages commercial discussions and marketing implementation with franchisees.

Key Responsibilities & Accountabilities

• Local Marketing Spend and Budget Management
• Own the strategy, allocation and optimization of local marketing spend across all franchisees, co‑op markets and area markets
• Set local marketing investment guidelines and planning tools that help franchisees invest efficiently and measure results
• Hold direct accountability for a marketing budget, including annual spend planning and ROI analysis
• Track local marketing performance and ROI, shifting investment toward the highest‑return tactics

Leadership and Team Management

• Lead, mentor and develop a team of Area Marketing Managers
• Set clear goals, performance expectations and development plans
• Lead commercial discussions and negotiations with franchisees and co‑op markets
• Apply a commercial lens to every local program, balancing system growth with franchisee ROI

National and Local Planning Coordination

• Drive coordination between national and local marketing plans
• Translate local priorities and market insights into recommendations that shape the national advertising plan

Franchise Marketing Committee Leadership

• Serve in a leadership role on national franchise marketing committees and advisory boards
• Ensure effective communication and collaboration between franchisees and the marketing team
• Oversee marketing strategy and execution for large co‑op markets
• Identify emerging co‑op markets and lead the process to establish and launch new co‑ops

Local Marketing Strategy and Deployment

• Lead development of local marketing strategies and tactics that drive traffic and growth
• Share local market insights and best practices across markets
• Deploy CVPs across the franchise system
• Ensure local marketing creative follows brand standards and manage the creative review process

Qualifications

• 15+ years of experience in franchise or retail marketing, channel marketing, marketing management, advertising or related sales roles
• Deep franchise retail marketing experience with a history of driving growth through local marketing tactics
• Strong commercial mindset and thorough knowledge of the 4 Ps
• Proven track record leading commercial discussions and negotiations
• Demonstrated success leading and developing field or area marketing teams
• Experience working with franchisee advisory, advertising or marketing committees
• Automotive service or franchise retail operations experience strongly preferred
• Strong analytical skills to assess market trends, performance and ROI
• Highly self‑motivated with ability to manage competing priorities
• Travel required: approximately 25–50% (regional meetings, franchisee meetings, market visits, agency meetings)

Candidates must already live in the Houston area; relocation is not offered.