B2B Growth Marketing Manager — Fleet & Franchise Accounts

Jiffy Lube; Houston (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Jiffy Lube seeks a seasoned B2B Marketing Manager to own end-to-end demand generation for fleet, commercial and franchise audiences. You will manage segmentation, lead nurturing, CRM programs, and performance dashboards to accelerate qualified pipeline and revenue growth.

Collaboration with operations, franchise development and business performance teams is essential to align campaigns with business goals across multi-location services. Strong analytical and cross-functional skills are required.

Qualifications

• 8+ years in B2B marketing, demand generation, CRM marketing, growth marketing, or customer acquisition.
• Automotive service, fleet or franchise retail operations experience strongly preferred.
• Proven track record building and managing lead generation programs that drive pipeline and revenue growth.
• Deep experience with CRM and marketing automation platforms.
• Expertise in segmentation, nurturing, lifecycle marketing, attribution, and analytics.
• Experience collaborating with sales on lead qualification and pipeline management.
• Strong analytical, project management, and communication skills.
• Experience working with entrepreneurs/small business owners in multi-location settings.

Responsibilities

• Develop and execute integrated demand generation strategies for fleet, commercial, and franchise development audiences.
• Own end-to-end lead funnel: segmentation, campaign development, lead scoring, nurturing, conversion, and ROI reporting.
• Lead CRM and marketing automation initiatives to improve prospect engagement and pipeline efficiency.
• Create content strategies supporting awareness, consideration, and conversion across B2B journeys.
• Establish lead generation targets, KPIs, attribution frameworks, and performance dashboards.
• Identify and activate new prospecting opportunities across digital, partnerships, events, ABM, and outbound channels.
• Partner with sales/franchise teams to optimize handoffs and improve conversion rates.
• Manage external agencies, vendors, and platforms supporting demand generation and CRM.
• Analyze campaign performance to continuously improve lead quality and cost per acquisition.

Skills

B2B marketing

CRM marketing

Lead generation

Marketing automation

Lifecycle marketing

Data analytics

Cross-functional collaboration

Franchise/retail experience

Tools

CRM platforms

Marketing automation software

Job description

Jiffy Lube seeks a seasoned B2B Marketing Manager to own end-to-end demand generation for fleet, commercial and franchise audiences. You will manage segmentation, lead nurturing, CRM programs, and performance dashboards to accelerate qualified pipeline and revenue growth.

Collaboration with operations, franchise development and business performance teams is essential to align campaigns with business goals across multi-location services. Strong analytical and cross-functional skills are required.