B2B Marketing Manager

Jiffy Lube; Houston (TX); On-site; USD 120,000 - 160,000; Full time

Job summary

Jiffy Lube seeks a seasoned B2B Marketing Manager to own end-to-end demand generation for fleet, commercial and franchise audiences. You will manage segmentation, lead nurturing, CRM programs, and performance dashboards to accelerate qualified pipeline and revenue growth.

Collaboration with operations, franchise development and business performance teams is essential to align campaigns with business goals across multi-location services. Strong analytical and cross-functional skills are required.

Qualifications

• 8+ years in B2B marketing, demand generation, CRM marketing, growth marketing, or customer acquisition.
• Automotive service, fleet or franchise retail operations experience strongly preferred.
• Proven track record building and managing lead generation programs that drive pipeline and revenue growth.
• Deep experience with CRM and marketing automation platforms.
• Expertise in segmentation, nurturing, lifecycle marketing, attribution, and analytics.
• Experience collaborating with sales on lead qualification and pipeline management.
• Strong analytical, project management, and communication skills.
• Experience working with entrepreneurs/small business owners in multi-location settings.

Responsibilities

• Develop and execute integrated demand generation strategies for fleet, commercial, and franchise development audiences.
• Own end-to-end lead funnel: segmentation, campaign development, lead scoring, nurturing, conversion, and ROI reporting.
• Lead CRM and marketing automation initiatives to improve prospect engagement and pipeline efficiency.
• Create content strategies supporting awareness, consideration, and conversion across B2B journeys.
• Establish lead generation targets, KPIs, attribution frameworks, and performance dashboards.
• Identify and activate new prospecting opportunities across digital, partnerships, events, ABM, and outbound channels.
• Partner with sales/franchise teams to optimize handoffs and improve conversion rates.
• Manage external agencies, vendors, and platforms supporting demand generation and CRM.
• Analyze campaign performance to continuously improve lead quality and cost per acquisition.

Skills

B2B marketing

CRM marketing

Lead generation

Marketing automation

Lifecycle marketing

Data analytics

Cross-functional collaboration

Franchise/retail experience

Tools

CRM platforms

Marketing automation software

Job description

Jiffy Lube is one of North America’s most recognized fast oil change and automotive maintenance brands, helping drivers keep their vehicles running smoothly through a trusted network of service centers. We are committed to delivering a fast, consistent, and high-quality customer experience while supporting business growth across our franchise network.

Position summary

The B2B Marketing Manager is responsible for developing and executing Jiffy Lube's end-to-end marketing strategy for B2B growth audiences, including fleet customers, national and local business accounts, and prospective customers. This role owns the full lead generation pipeline, from market segmentation and targeted prospecting through lead nurturing, conversion, and performance measurement. The position partners closely with operations, franchise development, business performance teams, and external agencies to accelerate customer acquisition and drive profitable growth.

Key Responsibilities

• Develop and execute integrated demand generation strategies to drive qualified leads across fleet, commercial, and franchise development audiences.
• Own the end-to-end lead funnel, including audience segmentation, campaign development, lead scoring, nurturing, conversion optimization, and reporting.
• Lead CRM and marketing automation initiatives to improve prospect engagement and pipeline efficiency.
• Create and oversee content strategies that support awareness, consideration, and conversion across key B2B customer journeys.
• Establish lead generation targets, KPIs, attribution frameworks, and performance dashboards to measure ROI and pipeline contribution.
• Identify and activate new prospecting opportunities across digital, partnership, event, account-based marketing (ABM), and outbound channels.
• Partner with sales and franchise development teams to optimize lead handoff processes and improve conversion rates.
• Manage external agencies, vendors, and technology platforms supporting demand generation and CRM activities.
• Analyze campaign and funnel performance to continuously improve lead quality, acquisition costs, and marketing effectiveness.

Qualifications

• 8+ years of experience in B2B marketing, demand generation, CRM marketing, growth marketing, or customer acquisition.
• Automotive service, fleet or franchise retail operations experience strongly preferred
• Proven track record building and managing lead generation programs that drive measurable pipeline and revenue growth.
• Deep experience with CRM and marketing automation platforms
• Expertise in customer segmentation, lead nurturing, lifecycle marketing, attribution, and marketing analytics.
• Experience collaborating closely with sales teams on lead qualification and pipeline management.
• Strong analytical, project management, and communication skills.
• Experience in franchise, retail, automotive, multi-location services, or related industries is preferred.
• Very strong commercial mindset, with thorough knowledge of the 4 Ps of marketing (product, price, place and promotion) and a record of growing brands and exceeding volume and profitability targets
• Strong experience working closely with entrepreneurs, buyers and small business owners
• Strong analytical skills
• Able to work independently with limited supervision; highly self-motivated and able to manage competing priorities