Director of Events

Jackson Dawson; New York (NY); On-site; USD 155,000 - 170,000; Full time

Job summary

Genesis House seeks a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience in the House. Senior, hands-on leader melding luxury hospitality with cultural programming and brand storytelling.

Reporting to the General Manager, this role owns strategy support, production, on-site execution, budgeting, and post-event reconciliation to deepen brand affinity and safeguard the House’s mission across all floors.

Qualifications

• 8–12+ years in experiential events, brand activations, or cultural programming.
• Proven track record producing complex, high-visibility events in live venues.
• Strong production knowledge of LED, AV, lighting, and staging.
• Bachelor's degree; advanced degree or equivalent experience.
• Ability to lead teams and manage budgets with calm under pressure.

Responsibilities

• Shape the events calendar with cross-functional teams.
• Align programming with the Genesis House 2.0 floor strategy and Cellar focus.
• Develop briefs, budgets, timelines, and success metrics for activations.
• Establish roles, approvals, and decision-making for each event.
• Source, manage, and reconcile event vendors; manage 60+ monthly and 80+ annual vendor relationships.

Skills

Event management

Budget ownership

Vendor management

Team leadership

Project management

Stakeholder communication

LED/AV/Lighting knowledge

Education

Bachelor’s degree

Advanced degree or equivalent experience

Tools

LED equipment

AV/Lighting systems

Staging equipment

Job description

Genesis House is seeking a Director of Events to lead the full lifecycle of every event, activation, exhibition, and guest experience hosted within the House. This is a senior, hands‑on leadership role for a producer who thrives at the intersection of luxury hospitality, cultural programming, and brand‑defining experiential work.

Reporting to the General Manager, the Director of Events owns strategy support, production, on‑site execution, vendor management, budgeting, and post‑event reconciliation. Every activation must deepen brand meaning, protect the independent missions of the three purpose‑driven floors, deliver elevated Son‑nim hospitality, and drive measurable Brand Affinity.

• Location: Genesis House (On‑Site)
• Employment Type: Full‑Time
• Compensation: $155,000 - $170,000
• Reports To: General Manager

Key Responsibilities

• Partner with GMA, Marketing, AOR, and creative agencies to shape the annual and quarterly events calendar.
• Ensure all programming aligns with the Genesis House 2.0 floor strategy — with particular focus on the Cellar as an always‑on cultural and community space.
• Develop clear objectives, creative briefs, budgets, timelines, and success metrics for every activation.
• Establish roles, responsibilities, approval gates, and decision‑making authority for each event.
• Secure appropriate stakeholder approval on scope, budget, creative, production requirements, and operational impacts prior to execution.

Production & Execution

• Own end-to-end project management, production planning, technical direction, logistics, permitting, staffing, and contingency planning.
• Maximize the impact of the Cellar's signature immersive LED stage, including vehicle integrations for product launches.
• Protect ongoing operations of the Showroom and 2nd Floor (Restaurant, Tea Pavilion, and Terrace) during all events.
• Lead on‑site execution with calm authority and real‑time problem‑solving.
• Source, contract, manage, and reconcile event vendors, building on Jackson Dawson's existing management of 60+ monthly and 80+ annual vendor relationships.
• Maintain strict budget control, transparent documentation, and formal change processes (WOC).
• Deliver accurate post‑event financial reconciliation, variance analysis, and forward‑looking recommendations.

Guest Experience & Hospitality

• Ensure every event embodies elevated Son‑nim standards, the 10/5 Rule, personal escorting (stairs and copper elevators), and seamless cross‑floor continuity.
• Design guest flows that feel intentional, sensory‑rich, and non‑disruptive to daily House operations.
• Lead and develop the events team, temporary staff, and cross‑functional partners.
• Serve as a core member of the Integrated Agency Team (IAT) — maintaining clear communication, dependency tracking, and accountability.
• Collaborate closely with the General Manager, Director of Operations, F&B Director, Guest Experience leadership, and Facilities team.
• Serve as the primary event lead and central point of accountability for all Genesis House events.
• Provide the General Manager with regular updates on event pipeline, budget status, risks, operational dependencies, and upcoming milestones.
• Proactively surface issues requiring leadership decisions before unresolved dependencies impact execution.

Measurement & Continuous Improvement

• Track event performance against KPIs (attendance, engagement, brand affinity indicators, budget variance, guest sentiment).
• Deliver insightful post‑event reports and recommendations that feed future programming and the broader continuous‑improvement process.

Qualifications

• 8–12+ years of progressive experience in experiential events, brand activations, or cultural programming — ideally within luxury, automotive, or hospitality environments.
• Proven track record of producing complex, high‑visibility events in live, multi‑use venues.
• Strong technical production knowledge (LED, AV, lighting, staging) and vendor management expertise.
• Exceptional budget ownership, project management, and stakeholder communication skills.
• Demonstrated ability to lead teams and operate with calm authority under pressure.
• Deep appreciation for Korean culture, Son‑nim hospitality, and brand storytelling preferred.
• Bachelor's degree; advanced degree or equivalent experience.

What Success Looks Like

• Flawless on‑time, on‑budget execution of all approved events.
• High guest and stakeholder satisfaction scores.
• Measurable contribution to Brand Affinity and cultural authority goals.
• Seamless protection of daily floor missions during activations.
• Strong internal collaboration and clear, actionable post‑event learning.
• This role is pivotal to delivering distinctive, operationally excellent events that elevate the entire Genesis House experience.