Director of Email Remarketing & Growth

OneMain Financial; Baltimore (MD); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid schedule

Job summary

OneMain Financial is seeking an Associate Director of Email Remarketing to own and evolve our email remarketing ecosystem. You will lead strategy, testing, and cross-functional execution to drive visits to OMF.com, submitted applications, and booked loans.

You bring 8+ years in strategic email marketing, strong analytics, and the ability to collaborate with marketing, analytics, and product teams. This is a hybrid in-office role with a focus on performance and impact.

Qualifications

• 8+ years of strategic email marketing experience in customer acquisition.
• Ability to define and execute email remarketing strategies with testing frameworks.
• Strong analytical skills to drive marketing initiatives and reporting.

Responsibilities

• Define annual email remarketing strategy and communication plans to increase leads and site visits.
• Develop email testing frameworks aligned with business objectives.
• Collaborate with cross-functional teams to deploy email campaigns and measure impact.

Skills

Email marketing strategy

Analytics

Cross-functional collaboration

Project management

Communication

Education

Bachelor's degree

MBA (bonus)

Tools

Adobe Campaign

MS Office

Job description

OneMain Financial is seeking an Associate Director of Email Remarketing to own and evolve our email remarketing ecosystem. You will lead strategy, testing, and cross-functional execution to drive visits to OMF.com, submitted applications, and booked loans.

You bring 8+ years in strategic email marketing, strong analytics, and the ability to collaborate with marketing, analytics, and product teams. This is a hybrid in-office role with a focus on performance and impact.