Director of Ecommerce Growth & P&L (Shopify Plus)

minnow; Charleston (WV); Hybrid; USD 150,000 - 230,000; Full time

Job summary

minnow, a founder-led DTC family lifestyle brand based in Charleston, SC, seeks a Director of eCommerce to own the digital flagship and P&L. You will lead a lean team, partner with the COO and leadership, and drive profitable growth through Shopify, analytics, and optimized customer experiences.

You will set strategy, manage budgets, and continuously improve channels, CAC, LTV, and AOV while owning the customer journey end-to-end in a fast-growing DTC business.

Qualifications

• 7–10 years of strategic DTC marketing experience with online channels
• 2–3 years managing people or partners
• Analytically focused decision maker with clear metrics
• Bachelor’s degree or equivalent work experience
• Track record owning a digital P&L and delivering revenue/margin targets
• Experience leading small teams and managing web/dev partners/agencies
• Ability to simplify complex issues and present to leadership
• Proven ability to analyze data trends and adjust plans accordingly

Responsibilities

• Own the eCommerce P&L end to end and hit revenue/margin targets
• Set strategic direction for the digital business with executive leadership
• Lead website strategy, testing, and CRO to improve ROI
• Oversee day-to-day eCommerce operations and performance measurement
• Manage a small team and agency partners with clear goals
• Collaborate cross-functionally with marketing, design, ops, merchandising, and finance

Skills

eCommerce leadership

P&L ownership

Shopify Plus

Data-driven decisions

Cross-functional collaboration

Analytical mindset

Team leadership

Digital marketing strategy

Education

Bachelor’s degree

Tools

Shopify Plus

Analytics tools

Job description

minnow, a founder-led DTC family lifestyle brand based in Charleston, SC, seeks a Director of eCommerce to own the digital flagship and P&L. You will lead a lean team, partner with the COO and leadership, and drive profitable growth through Shopify, analytics, and optimized customer experiences.

You will set strategy, manage budgets, and continuously improve channels, CAC, LTV, and AOV while owning the customer journey end-to-end in a fast-growing DTC business.