Director of Digital Performance Marketing

Cella by Randstad Digital; Fulton (MD); On-site; USD 140,000 - 160,000; Full time

Job summary

Cella by Randstad Digital in Fulton, Maryland is seeking a dynamic leader to direct the digital advertising efforts for a confidential home services brand. The role offers a high-visibility path to shape customer acquisition, mentor a skilled team, and manage substantial budgets in a permanent, on-site capacity.

You will drive a comprehensive paid media strategy across search, social, display, and video while partnering with cross-functional teams to ensure landing-page alignment and data-driven

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 7+ years of hands-on experience managing paid media campaigns across search, social, display, and video.
• 3+ years in a leadership role with direct reports and agency relationships.
• Experience managing paid media budgets exceeding $1M monthly.
• Advanced analytics, CRM expertise, and platform certifications are a plus.

Responsibilities

• Develop and execute comprehensive paid media strategies across search, display, video, and social networks.
• Lead, mentor, and manage a team of paid media specialists and external agencies.
• Oversee campaign optimization to maximize ROAS and drive performance.
• Manage monthly multi-channel forecasting, budgeting, pacing, and bidding strategies.
• Design testing roadmaps and conduct A/B tests to improve conversions.
• Collaborate with SEO, CRO, and Web teams for landing-page alignment.
• Stay compliant with industry trends and platform updates.

Skills

Paid media management

Leadership

Budget management

A/B testing

Cross-functional collaboration

Education

Bachelor's degree in marketing or business

Tools

Platform certifications

Job description

Location: Fulton, MarylandJob Type: PermanentCompensation Range: $140,000 - 160,000 per yearYou will step into a high-visibility role to lead the digital advertising evolution for a confidential, industry-leading home services brand. You will drive a dynamic paid media strategy across major platforms, leveraging a robust tech stack to maximize performance and shape the future of their customer acquisition. This is a unique opportunity to build and mentor an elite team of specialists, manage substantial budgets, and enjoy a strong work-life balance while generating highly visible, data-driven growth.Responsibilities:Develop and execute comprehensive paid media strategies across search, display, video, and social advertising networks.Lead, mentor, and manage a team of paid media specialists and external agency partners to ensure optimal performance.Oversee the optimization of campaigns, ad groups, and creative assets to maximize return on ad spend (ROAS).Manage monthly multi-channel forecasting, budget allocations, pacing, and bid strategies to effectively achieve campaign goals.Design and implement experimentation roadmaps and A/B testing frameworks to improve ad copy and conversion rates.Partner with cross-functional teams, including SEO, CRO, and Web, to ensure seamless campaign-to-landing-page alignment.Maintain compliance with industry trends, privacy regulations, and platform algorithm updates to ensure secure and effective advertising.Qualifications:Bachelor's degree in marketing, business, or a related field.Minimum of 7 years of hands-on experience managing paid media campaigns across search, social, display, and video platforms.Minimum of 3 years in a leadership role, actively managing direct reports and external agency relationships.Proven experience successfully managing paid media budgets exceeding $1M monthly across multiple digital channels.Bonus Points: Advanced analytics experience, CRM expertise, and major platform certifications (e.g., Google Ads, Meta Blueprint).JOBID: 092026-161907#LI-CELLA#LI-KF1Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [e-mail] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).This posting is open for thirty (30) days.ABOUT CELLAWe are passionate about connecting you with the right role at the right organization—and providing you great benefits for the great work you do. With an attractive compensation package including competitive salary, 401(k) plan, weekly paychecks, holiday pay and a health benefits program, we have you covered.Cella is an award-winning leader in consulting, staffing and managed solutions for creative, marketing, digital and proposal development teams. We help people build meaningful careers and partner with companies to help them win. Our staffing solutions include freelance, contract, temporary, temp-to-hire and direct hire positions. Cella has earned the 2022 Best of Staffing Client and Talent 10-Year Diamond Awards—an honor earned by only 1% of staffing firms in the U.S. Cella is an equal opportunity employer.