Director of Digital Marketing

Wisconsin Milk Marketing; Madison (WI); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Company-funded 401k plan

Summer hours

Casual office attire

Job summary

Dairy Farmers of Wisconsin is seeking a Director of Digital Marketing to lead branding, content, social media, paid ads, SEO and website management. This role requires collaboration across the organization to deliver integrated, audience-focused communications.

Candidates should have a bachelor’s degree plus 8+ years in digital marketing, experience managing agency partners, strong communication and proofreading skills, and supervisory or project management experience.

Qualifications

• Bachelor’s degree plus 8+ years in digital marketing
• Experience in branding, social media, paid advertising, and SEO/GEO
• Website management experience and coordinating digital initiatives
• Strong communication, proofreading and attention to detail

Responsibilities

• Coordinate digital marketing initiatives to support branding and goals
• Develop branded content and apply audience-specific brand voices
• Manage social media, paid advertising, SEO/GEO, and website activities with agencies
• Monitor performance and budget to improve results and resource use

Skills

Digital marketing

Branding

Social media

Paid advertising

SEO

Website management

Agency management

Project management

Communication

Attention to detail

Supervisory experience

Education

Bachelor’s degree

Job description

Dairy Farmers of Wisconsin is looking for a Director of Digital Marketing.

About the Dairy Farmers of Wisconsin (DFW): We are a non-profit organization fully funded by the dairy farmers of Wisconsin. Our mission is to help Wisconsin’s dairy farm families thrive by building demand for products made in Wisconsin with Wisconsin milk… like cheese.

About the Role: In this role, you will manage and execute DFW’s digital marketing across branding, content, social media, paid advertising, SEO/GEO and websites. You will work across the organization to deliver integrated, audience-focused and performance-driven communications by:

• Coordinating digital marketing initiatives that support DFW’s organizational goals and brand standards
• Assisting in developing branded content, applying distinct audience-specific brand voices and reviewing creative proofs for accuracy and consistency
• Managing social media, paid advertising, SEO/GEO and website activities, along with coordinating supporting agencies, consultants and vendors
• Monitoring performance and budget activity to identify insights, improve results and ensure resources are used effectively

About You: A bachelor’s degree plus at least eight years of experience in digital marketing, including branding, social media, paid advertising, SEO/GEO, website management or a similar role. Experience managing agency partners and coordinating digital initiatives across teams is required. You should bring strong communication and proofreading skills, exceptional attention to detail and the ability to apply distinct brand voices for different audiences. Prior supervisory and project management experience is preferred. You will contribute to DFW’s culture of unity and excellence by being hungry, humble and smart.

About the Job & Benefits. This position is located Madison, Wisconsin. You should be willing to travel approximately 15% of the time, including occasional weekends. Compensation consists of a competitive salary and benefits package that includes a company-funded 401k plan, summer hours, as well as casual office attire.