Director of Digital Growth & Performance Marketing

5.11; Costa Mesa (CA); Hybrid; USD 165,000 - 185,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k) with employer match

Employer-paid basic life and AD&D

Job summary

5.11 is seeking a Director of Digital Marketing to lead our digital growth strategy, optimize paid media performance, and strengthen our organic social presence. Reporting to the VP of Marketing, you will manage internal teams and external agencies to drive customer engagement and revenue growth.

The role requires 10+ years in digital marketing, deep hands-on experience in performance marketing, and the ability to translate data into actionable business decisions.

Qualifications

• 10+ years of progressive digital marketing experience with leadership in consumer brands.
• Hands-on expertise in paid social, paid search, shopping, and creative testing.
• Experience managing multimillion-dollar budgets and leading internal teams.

Responsibilities

• Lead paid media strategy across social, search, shopping, video, and display.
• Oversee external agencies and establish KPIs and testing strategies.
• Align paid and organic channels with email, CRM, and affiliate programs.
• Own budgets, forecasting, and performance reporting.

Skills

Digital marketing leadership

Paid media strategy

Organic social strategy

Analytics & forecasting

Budget management

Team leadership

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook/Meta Ads

CRM platforms

Job description

5.11 is seeking a Director of Digital Marketing to lead our digital growth strategy, optimize paid media performance, and strengthen our organic social presence. Reporting to the VP of Marketing, you will manage internal teams and external agencies to drive customer engagement and revenue growth.

The role requires 10+ years in digital marketing, deep hands-on experience in performance marketing, and the ability to translate data into actionable business decisions.