Director of Digital FP&A

ALO; Los Angeles (CA); On-site; USD 175,000 - 225,000; Full time

Benefits offered by this job

Performance bonuses

Long-term incentives

PTO policy

Progressive benefits

Job summary

Alo is seeking a strategic Director of FP&A – Digital & Technology in Los Angeles to lead budgeting, forecasting, and decision support for our digital channels and core technology investments. You will partner with Digital Marketing, Product, IT, and Digital Operations to drive growth and optimize the bottom line.

You’ll own the digital P&L, manage tech capex/opex, and build investment frameworks for scalable, data-driven decisions.

Qualifications

• Bachelor’s degree in Finance, Economics, Accounting, or related field; MBA or CPA preferred.
• 10-15 years of progressive FP&A experience, including 3+ years supporting digital/technology in a CPG/retail/DTC environment.
• Strong grasp of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate) and understanding of technology cost structure (capitalized development).
• Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance.
• Proven ability to lead teams and influence cross-functional stakeholders at all levels.
• High proficiency in Excel and financial modeling; familiarity with ERP systems (SAS, NetSuite, etc.).
• Passion for innovation, performance, and scaling best-in-class consumer experiences.

Responsibilities

• Lead all FP&A, budgeting, and forecasting for Alo’s digital channels and technology functions.
• Act as finance partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams.
• Own consolidated digital P&L, including tech capex and opex tracking.
• Evaluate financial impact of lifecycle marketing initiatives and campaigns.
• Collaborate on product mix optimization and site strategy with Web Merchandising.
• Develop investment frameworks and scenario models for acquisitions, website performance, and tech initiatives.
• Build and lead a high-performing, accountable team.
• Prepare management materials and monthly reporting for digital and technology.
• Drive automation and standardized reporting with Accounting, Data, and BI.

Skills

Digital KPIs

Excel

Financial modeling

ERP systems

Education

Bachelor's degree in Finance/Accounting/Economics

MBA or CPA preferred

Tools

SAS

NetSuite

Job description

Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

Overview

We are looking for a strategic and results-oriented Director of FP&A – Digital & Technology to lead financial planning and decision support across our high-growth digital business and core technology investments. This individual will partner closely with senior leaders across Digital Marketing, Product, IT, and Digital Operations to drive clarity, rigor, and impact across digital channels and tech initiatives. This is a unique opportunity to impact the future of a rapidly growing brand that’s redefining wellness. As Director, you’ll be at the heart of our financial strategy — driving focus and execution at scale while translating financial insights into actionable business strategies.

Key Responsibilities

• Lead all financial planning, budgeting, and forecasting activities for Alo’s digital channels and enterprise technology functions.
• Serve as the lead finance business partner to Digital Marketing, Product, Technology, Web Merchandising, CRM, and Digital Operations teams—guiding strategic investment decisions to drive growth and optimize bottom line
• Own consolidated digital P&L, including tracking of tech-related capex and opex
• Partner with CRM team to evaluate the financial impact of lifecycle marketing initiatives and conversion-driving campaigns
• Collaborate with Web Merchandising on product mix optimization and site strategy
• Develop investment frameworks and scenario models for acquisition spend, website performance, infrastructure scaling, and technology initiatives
• Build and lead a high-performing team, fostering a collaborative and high-accountability environment
• Prepare management materials and lead monthly reporting for digital and technology
• Drive automation and systematization of reporting tools, partnering with Accounting, Data, and BI to ensure consistency and accuracy

Qualifications

• Bachelor’s degree in Finance, Economics, Accounting, or related field; MBA or CPA preferred
• 10-15 years of progressive experience in FP&A, including 3+ years supporting digital and/or technology functions in a CPG, retail, or DTC environment
• Strong grasp of digital KPIs (CAC, LTV, AOV, ROAS, conversion rate) and understanding of technology cost structure (capitalized development)
• Experience partnering with CRM, merchandising, and operations teams to evaluate and influence performance
• Proven ability to lead teams and influence cross-functional stakeholders at all levels
• High proficiency in Excel and financial modeling; familiarity with ERP system (SAS, NetSuite, etc.)
• Passion for innovation, performance, and scaling best-in-class consumer experiences

Compensation

The base salary range for this position is $175,000-$225,000 per year. Actual salaries will vary based on factors such as location, experience, and performance. Other rewards may include performance bonuses, long-term incentives, a PTO policy, and a variety of progressive benefits.

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