Director of Digital Experience & Growth

AgUpdate; McLean (VA); Remote; USD 101,000 - 123,000; Full time

Benefits offered by this job

Fully remote work flexibility

Competitive compensation

Generous PTO with Paid Companyolidays

401(k) with company match

Comprehensive health, dental, and vis​

Job summary

LocaliQ, powered by the USA TODAY Network, is seeking a Director of Web Strategy and Growth to own the strategy, roadmap, and performance of our digital experiences. You will lead a small team of web developers, translating business priorities into actionable plans and delivering measurable impact.

The role emphasizes product thinking, technical know-how, and cross-functional collaboration to drive engagement, conversions, and revenue growth in a remote, fast-paced environment.

Qualifications

• 5+ years in digital product management, web strategy, or related field.
• Experience leading web development or digital product teams with prioritization and accountability.
• Hands-on knowledge of modern web platforms (WordPress) and analytics (GA).
• Experience with CRO, A/B testing, analytics, CRM, and marketing tech.
• Strong ability to connect digital initiatives to measurable business outcomes.

Responsibilities

• Own digital strategy and roadmap for websites, platforms, and customer experiences.
• Lead and develop the web development team, assign priorities and ensure on-time delivery.
• Drive product development of new digital tools and personalized experiences.
• Optimize end-to-end customer journeys to increase engagement and revenue.
• Use data and analytics to measure results and inform decisions.
• Shape technology capabilities with AI, personalization, automation, and data-driven experiences.
• Manage technology ecosystem including platforms, analytics, and integrations.
• Collaborate with leadership and cross-functional teams to scale solutions.
• Balance strategic vision with hands-on execution and problem solving.

Skills

Digital product management

Web strategy

Growth marketing

Data-driven decisions

Team leadership

AI-enabled experiences

Cross-functional collaboration

Conversion optimization

Tools

WordPress

Google Analytics

CRM platforms

Marketing technology

Job description

LocaliQ, powered by the USA TODAY Network, is seeking a Director of Web Strategy and Growth to own the strategy, roadmap, and performance of our digital experiences. You will lead a small team of web developers, translating business priorities into actionable plans and delivering measurable impact.

The role emphasizes product thinking, technical know-how, and cross-functional collaboration to drive engagement, conversions, and revenue growth in a remote, fast-paced environment.