Digital Strategy Director: UX, Insights & Growth

Padilla; Richmond (VA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Restaurant/hospitality workspace

Job summary

Padilla in the United States is seeking a Director, Digital Strategy to shape digital and UX strategies, guiding websites, redesigns, and optimization, in collaboration with multidisciplinary teams.

You will translate research into actionable insights, develop measurement plans and dashboards, and mentor junior staff while expanding client relationships and staying ahead of digital trends.

Qualifications

• 7+ years of digital strategy, UX strategy, web strategy or related experience; agency experience preferred
• Strong experience leading website and UX strategy, including discovery, information architecture, user journeys, audience research, and content strategy
• Experience conducting qualitative and quantitative research and translating findings into strategic recommendations
• Experience with usability testing and translating findings into actionable recommendations
• Strong analytics and KPI development capabilities
• Ability to synthesize complex research into clear stories and recommendations
• Understanding of how digital experiences connect with paid media, social, search, email, CRM
• Experience partnering with designers, producers, developers, and content teams to translate strategy into experiences
• Strong client counseling, presentation, and time management skills

Responsibilities

• Leading digital and UX strategy, from discovery and research through ongoing optimization
• Conducting qualitative and quantitative research to uncover business, audience, and user needs
• Developing information architecture, site maps, user journeys, content frameworks and other strategic recommendations that inform UX design and development
• Translating research, analytics, and performance data into clear insights and actionable recommendations
• Developing measurement strategies, KPI frameworks, and tracking recommendations, while providing strategic oversight for reporting and dashboards
• Partnering with UX designers, producers, developers, and content teams to ensure execution aligns with strategy and user needs
• Collaborating across paid media, SEO/GEO, social, content and other disciplines to connect digital experiences to broader marketing objectives
• Leading client discovery sessions, workshops, and presentations, and providing ongoing strategic counsel
• Mentoring junior team members and providing guidance across digital strategy, research, and analytics work
• Identifying opportunities to expand client relationships while staying current on emerging digital trends, technologies, and audience behaviors

Skills

Digital strategy

UX strategy

Verbal & written communication

Presentation skills

Client counseling

Mentoring

Research and analytics

Information architecture

Education

Bachelor’s degree in communications, marketing, user experience, or a related field

Tools

GA4

Matomo

Hotjar

Figma

Miro

Optimal Workshop

HubSpot

Job description

Padilla in the United States is seeking a Director, Digital Strategy to shape digital and UX strategies, guiding websites, redesigns, and optimization, in collaboration with multidisciplinary teams.

You will translate research into actionable insights, develop measurement plans and dashboards, and mentor junior staff while expanding client relationships and staying ahead of digital trends.