Director of Digital Content & Fan Growth

Chicago Fire FC; Chicago (IL); On-site; USD 95,000 - 105,000; Full time

Benefits offered by this job

Bonus eligible

Benefits package and careers link

Job summary

Chicago Fire FC is seeking a Director of Digital Content to lead the development of compelling, culturally relevant content that grows fandom and strengthens brand awareness across the organization.

Reporting to the Sr. Director of Brand and Communications, you will oversee the social media team, partner with creative and partnerships teams, and directly publish content during matchdays and key moments.

Qualifications

• 6–9 years in digital marketing, social media or related field.
• Experience leading a social media or content team.
• Proven ability to grow audiences and drive engagement.
• Strong storytelling across short-form content.
• Experience with sponsored or branded content.
• Comfort working with players, coaches, executives and talent.
• Excellent writing and attention to detail.
• Ability to work in fast-paced, high-visibility environment.

Responsibilities

• Lead digital content strategy to grow fandom and brand awareness.
• Oversee social media team and set clear priorities.
• Ensure engagement, views, impressions, and monetization goals.
• Develop sponsored content with sales and partnerships.
• Direct day-to-day publishing and publish during matchdays.
• Collaborate on campaigns with Executive Creative Director.
• Maintain content calendars and approvals processes.
• Use analytics to refine strategy.

Skills

Digital marketing

Social media management

Content strategy

Storytelling

Analytics

Team leadership

Job description

Chicago Fire FC is seeking a Director of Digital Content to lead the development of compelling, culturally relevant content that grows fandom and strengthens brand awareness across the organization.

Reporting to the Sr. Director of Brand and Communications, you will oversee the social media team, partner with creative and partnerships teams, and directly publish content during matchdays and key moments.