Director, Creator Strategy & Growth

The Publish Press; Stamford (CT); Hybrid; USD 120,000 - 155,000; Full time

Benefits offered by this job

Total rewards package

Medical, dental, and vision coverage

Wellness reimbursement

Job summary

Major League Soccer seeks a Director, Creators to lead its creator ecosystem and influencer marketing strategy. You will define and execute a scalable program that drives fan engagement, expands MLS's cultural footprint, and grows audiences across digital platforms.

The role requires leadership of creator partnerships, data-driven campaigns, and collaboration with marketing, content, and business teams to deliver measurable impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Media, or related field.
• 8+ years of experience in creator marketing, influencer strategy, digital marketing, social media, or entertainment marketing.
• 3+ years managing high-performing teams.
• Proven experience developing creator programs for major brands, sports organizations, entertainment companies, or agencies.
• Strong understanding of creator ecosystems across YouTube, TikTok, Instagram, Twitch, Snapchat, and emerging platforms.

Responsibilities

• Build and manage relationships with creators, influencers, agencies, and talent managers.
• Design and execute creator campaigns supporting league initiatives, marquee events, tentpole moments, and season-long storytelling.
• Identify emerging creators and cultural trends to keep MLS at the forefront of digital innovation.
• Partner cross-functional departments on Creator programming and output.
• Create scalable frameworks for creator onboarding, contracts, content approvals, and performance reporting.
• Establish KPIs and measurement frameworks to evaluate creator performance, audience engagement, brand lift, and ROI.
• Manage, maintain and execute against creator budgets while ensuring efficient resource allocation.

Skills

Creator program leadership

Creator ecosystem understanding

Negotiation with creators

Communication skills

Analytics and measurement

Cross-functional collaboration

Strategic thinking

Team leadership

Project management

Education

Bachelor's degree in Marketing, Communications, Business, Media, or related field

Tools

Microsoft Office

Job description

Major League Soccer seeks a Director, Creators to lead its creator ecosystem and influencer marketing strategy. You will define and execute a scalable program that drives fan engagement, expands MLS's cultural footprint, and grows audiences across digital platforms.

The role requires leadership of creator partnerships, data-driven campaigns, and collaboration with marketing, content, and business teams to deliver measurable impact.