Director of Digital Commerce Strategy

WCL Group; Plano (TX); Presencial; USD 77.000 - 109.000; Jornada completa

Descripción de la vacante

WCL Group partners with a Top 20 Fortune Global 500 consumer electronics and technology company in Plano, TX to lead cross-LOB strategy for the client’s ecommerce site and shop app. You will set priorities and roadmaps across cross-LOB experiences while coordinating US needs with Global initiatives.

The role demands strong analytics, leadership of the X-LOB team, and collaboration with multiple LOBs to optimize the customer journey and revenue growth.

Formación

• Bachelor's degree in a relevant field.
• 10+ years in eCommerce, digital product, merchandising, or related areas.
• Strong program/project management across multiple stakeholders.
• Experience with digital analytics tools (Adobe Analytics, Google Analytics, Tableau).

Responsabilidades

• Define and govern the X-LOB strategy and portfolio across the client’s site and app.
• Lead cross-LOB experiences and ensure cohesive digital ecosystem across platforms.
• Identify opportunities to improve revenue, conversion, AOV, and customer experience.
• Lead US alignment and execution for Global initiatives and localization.
• Mentor the X-LOB team and report portfolio performance to senior leadership.
• Monitor initiatives, dependencies, risks, and remediation efforts across LOBs.

Conocimientos

Stakeholder Management

Process Improvement

Product Roadmapping

Educación

Bachelor's degree

MBA

Descripción del empleo

CLIENT HIGHLIGHT

The client you will be working for is a Top 20 Fortune Global 500 Consumer Electronics and Technology Company. This opportunity will give you experience in the technology sector in the United States with a company that is a globally recognized leader in smartphones, televisions, home appliances, and semiconductor innovation — and one of the most well-known brands in the world.

LOCATION

Plano, TX, USA.

COMPENSATION

$67.50/hour.

SCHEDULE

Working Model: Fully onsite.

CONTRACT TERM

6-month contract with a very high likelihood of extension/conversion to full-time.

POSITION OVERVIEW

This role owns the cross-line-of-business (X-LOB) strategy and portfolio across the client's eCommerce website and shop app, balancing customer, business, Global, and LOB priorities. The role sets priorities and roadmaps for cross-LOB experiences, shared capabilities, campaigns, and growth initiatives; leads US alignment and execution for Global initiatives; ensures site and app experiences operate as a cohesive, connected ecosystem; and uses digital analytics to drive growth and optimization. It also leads and develops the X-LOB team and communicates portfolio performance, opportunities, and risks to senior leadership.

RESPONSIBILITIES

• Portfolio Strategy & Governance
  • Own the X-LOB strategy and portfolio, establishing priorities, roadmaps, governance, ownership, and success measures
  • Own the business strategy and performance of features and capabilities that span multiple LOBs
  • Maintain visibility across major site initiatives to identify dependencies, conflicts, gaps, risks, and opportunities
  • Partner with LOB leaders so category strategies connect into a cohesive digital experience
• Growth Strategy & Performance
  • Identify and prioritize opportunities to improve revenue, conversion, AOV, attach, engagement, and customer experience across LOBs
  • Develop cross-category merchandising, cross-sell, upsell, bundle, and ecosystem growth strategies
  • Analyze customer journey, site, campaign, and feature performance to determine what is working and where optimization is needed
• Global Campaign & Initiative Leadership
  • Lead US alignment and execution for Global initiatives, capabilities, campaigns, and key drive periods that span multiple LOBs
  • Assess Global changes for US business, customer, and operational impact and ensure appropriate localization
  • Represent US requirements and customer needs with Global teams
• Customer Experience & Site Congruency
  • Ensure consistency across navigation, discovery, merchandising, offers, cart/checkout, and post-purchase journeys
  • Proactively identify cross-site inconsistencies, customer friction, and risks, and drive prioritization and remediation
  • Establish and reinforce cross-LOB experience and merchandising standards
• Data, Insights & Optimization
  • Independently analyze digital commerce performance using Adobe Analytics, Tableau, and other data sources
  • Analyze traffic, engagement, funnel progression, conversion, AOV, attach, and revenue to identify trends and opportunities
  • Diagnose performance gaps and translate findings into actionable recommendations
  • Establish measurement frameworks and ensure learnings feed future strategy
• Program Leadership & Cross-Functional Partnership
  • Lead complex cross-functional programs from strategy through execution, launch, and optimization
  • Define scope, requirements, milestones, dependencies, risks, owners, and readiness criteria
  • Monitor competitive, industry, and digital commerce trends to inform the digital experience and growth roadmap
  • Lead and develop the X-LOB team; partner with Product, Design, Engineering, Analytics, Marketing, Merchandising, Global, and LOB teams
  • Communicate portfolio performance, opportunities, and risks to senior leadership; influence outcomes without direct authority

REQUIRED QUALIFICATIONS

• Bachelor's degree required; MBA or advanced degree preferred
• 10+ years of experience in eCommerce, digital product, merchandising, customer experience, product operations, or related fields, including demonstrated leadership experience
• Deep understanding of digital commerce and end-to-end web/app customer journeys
• Demonstrated experience leading complex cross-functional portfolios, programs, and digital initiatives
• Strong program/project management skills (requirements, dependencies, risks, readiness, and delivery across multiple stakeholders)
• Ability to independently navigate digital analytics tools, conduct funnel and customer journey analysis, identify root causes, and translate findings into prioritized business actions
• Experience with Adobe Analytics, Google Analytics, Tableau, or similar tools
• Strong understanding of digital commerce KPIs, including traffic, engagement, conversion, AOV, attach, and revenue
• Strong commercial judgment and ability to connect customer experience decisions to measurable business outcomes
• Strong executive communication, stakeholder management, and organizational leadership skills

TOP SKILLS

• Stakeholder Management, Process Improvement, Product Roadmapping