Director of Digital Advertising & Revenue Growth

Lee Enterprises Inc; St. Louis (MO); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

Life insurance

Supplemental life

401K with match

Paid time off

Parental leave

Job summary

Lee Enterprises Inc. in St. Louis seeks a Director of Advertising to lead the Post-Dispatch's sales organization and accelerate revenue growth through digital and traditional advertising solutions.

You will coach a high-performing team, shape strategy, and deepen client partnerships while aligning with broader digital initiatives. This role emphasizes accountability, performance, and a bias for impact, with hands-on execution and collaboration across marketing, content, and operations to

Responsibilities

• Lead the sales team in achieving and exceeding revenue, new business, retention, and growth objectives.
• Develop and execute sales strategies that drive both new business acquisition and growth of existing accounts.
• Establish clear sales priorities, activity expectations, pipeline goals, and performance metrics.
• Maintain a strong focus on prospecting, pipeline development, conversion, and closing.
• Identify opportunities to increase client spend, expand relationships, and introduce additional products and solutions.
• Champion consultative selling that connects client objectives to measurable outcomes.
• Personally engage in high-value opportunities and strategic client relationships when appropriate.
• Analyze sales performance and take decisive action to address gaps and capitalize on opportunities.
• Ensure the sales team understands and effectively communicates the value of digital advertising, audience targeting, branded content, data, social, video, email, and other emerging solutions.
• Identify new revenue opportunities created by changes in consumer behavior, technology, and the media marketplace.
• Build the team’s confidence and capability in selling integrated digital and multimedia solutions.
• Directly manage, coach, and develop sales team members with a focus on performance and professional growth.
• Establish a culture of accountability, urgency, collaboration, and continuous improvement.
• Conduct regular one‑on‑ones, pipeline reviews, coaching sessions, and performance discussions.
• Recognize high performance and address underperformance constructively.
• Recruit, retain, and develop high‑caliber sales talent.
• Create an environment where salespeople are expected and empowered to take ownership of their results.
• Build and maintain strong relationships with key clients and business decision-makers.
• Emphasize strategic partnerships that create long‑term client value.
• Maintain a strong understanding of the competitive landscape, marketplace trends, and evolving advertiser needs.
• Represent the organization as a strategic media and marketing partner within the business community.
• Maintain disciplined pipeline and CRM management across the sales organization.
• Use data and performance reporting to identify trends, opportunities, and areas requiring intervention.
• Collaborate with marketing, content, digital, operations, and leadership teams to maximize revenue opportunities.
• Ensure sales initiatives are executed with consistency, urgency, and measurable accountability.
• Consistent revenue growth and achievement of sales goals
• Increased new business and prospect conversion
• Strong retention and meaningful growth among existing advertisers
• Increased digital and integrated solution revenue
• A healthier, more predictable sales pipeline
• Higher productivity and performance across the sales team
• Stronger sales talent through coaching, development, and recruitment
• Deeper, more strategic client relationships
• The ideal candidate is a proven sales leader who is digitally fluent and action oriented.
• Lead from the front and set the pace for the team.
• Have a strong track record of growing revenue.
• Know how to win new business while expanding existing relationships.
• Understand the changing media and digital advertising landscape.
• Coach people toward higher performance.
• Use data to make decisions and measure results.
• Move quickly, take ownership, and solve problems.
• Bring energy, competitiveness, and a strong sense of urgency.
• Have a bias to impact and consistently ask, "What will move the business forward?"

Job description

Lee Enterprises Inc. in St. Louis seeks a Director of Advertising to lead the Post-Dispatch's sales organization and accelerate revenue growth through digital and traditional advertising solutions.

You will coach a high-performing team, shape strategy, and deepen client partnerships while aligning with broader digital initiatives. This role emphasizes accountability, performance, and a bias for impact, with hands-on execution and collaboration across marketing, content, and operations to