Director of Core Seller Product Strategy & AI

Etsy, Inc.; New York (NY); Hybrid; USD 240,000 - 324,000; Full time

Benefits offered by this job

Equity package

Annual performance bonus

Comprehensive benefits

Job summary

Etsy, Inc. is seeking a Director to lead Core Seller across Shop Manager, the Seller App, external APIs, and new AI tools.

You will guide a team of PMs, set a strong product strategy, and partner with cross-functional leaders to ship impactful seller-focused features. You will balance qualitative and quantitative research to understand seller needs while advancing a bold roadmap that aligns with Etsy's Keep Commerce Human mission.

Qualifications

• Experience with hands-on product work and leading a product team.
• Familiarity with small business or marketplace seller needs through research.
• Ability to balance deep analysis with fast testing and shipping.
• Proven ability to build trust across teams beyond direct reporting lines.
• Curiosity for agentic AI tools and judgment on their appropriate use.
• Experience delivering products across web, mobile app, and API surfaces.

Responsibilities

• Set product strategy and roadmap for Core Seller: Shop Manager, Seller App, APIs, and AI tools.
• Directly ship product changes and manage a team of 3 PMs with distinct areas.
• Create a rhythm for visibility of work and progress across the organization.
• Collaborate with Seller Growth and Inventory leads; balance qualitative/quantitative research.
• Decide where AI tools should be used, maintaining Etsy's 'keep commerce human' principle.

Skills

Hands-on product work

Team leadership

Seller marketplace experience

Research-driven decisions

AI tools awareness

Cross-functional collaboration

Job description

Etsy, Inc. is seeking a Director to lead Core Seller across Shop Manager, the Seller App, external APIs, and new AI tools.

You will guide a team of PMs, set a strong product strategy, and partner with cross-functional leaders to ship impactful seller-focused features. You will balance qualitative and quantitative research to understand seller needs while advancing a bold roadmap that aligns with Etsy's Keep Commerce Human mission.