Director of Content Strategy

MFI Technologies Incorporated; New York, Northern (NY, KY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

MFI Technologies Incorporated is seeking a Director of Content Strategy to lead cross-channel content initiatives across linear and digital platforms from NYC. You will shape strategy, drive audience growth and revenue, and align programming with business priorities.

Reporting to the Vice President, Content Strategy, you will partner with research, analytics, marketing, sales, product, and distribution teams; manage a team if applicable, and influence stakeholders in a fast-paced media

Qualifications

• 8 years of experience across content strategy, media strategy, business strategy, programming, analytics or related roles.
• Direct experience with streaming platforms (SVOD/AVOD/FAST/OTT) or streaming strategy advisory.
• Strong understanding of audience analytics and content performance metrics.
• Experience leveraging data to inform content investment and platform growth.
• Ability to influence cross-functional stakeholders in a matrixed organization.

Responsibilities

• Shape and execute the network's content strategy across linear and digital platforms.
• Drive audience growth, engagement, and revenue by aligning initiatives with business priorities.
• Partner with research, analytics, marketing, sales, product, and distribution teams; lead strategic planning as needed.

Skills

Content strategy

Media strategy

Business strategy

Analytics

Streaming strategy

Audience analytics

Stakeholder collaboration

Leadership

Education

Bachelor's degree in Communications, Media, Marketing, Business, Economics, or related field

Job description

Director of Content Strategy

Responsibilities

• The Director of Content Strategy will play a key role in shaping and executing the network's content strategy across linear cable and digital platforms. This leader will drive audience growth, engagement, and revenue by aligning content initiatives with business priorities, optimizing the programming slate, and leveraging data-driven insights to inform decision-making.
• This role partners closely with research, analytics, marketing, sales, product, and distribution teams to ensure content strategy supports broader company objectives. Depending on experience and level, the individual may manage team members and lead strategic planning initiatives. This role will report directly to the Vice President, Content Strategy.
• This position is ideal for a strategic, analytical, and collaborative leader passionate about shaping the future of entertainment content in a rapidly evolving media landscape.

Role Type

Full-time

Requirements

• 8 years of experience in content strategy, media strategy, business strategy, programming, analytics, or related roles within cable, streaming, digital media, or strategy roles in top-tier consulting or investment banking with a focus on media, entertainment, or digital platforms.
• Direct experience working in or closely supporting a streaming platform (SVOD, AVOD, FAST, or OTT) or advising media clients on streaming strategy, with a strong understanding of streaming content performance metrics, distribution strategies, and audience behavior.
• Strong understanding of audience analytics, content performance measurement, and digital distribution ecosystems (Nielsen, Comscore, OTT analytics, etc.).
• Experience leveraging data and strategic analysis to inform content investment, programming strategy, platform growth, or business decision-making.
• Proven ability to collaborate effectively across a matrixed organization and influence cross-functional stakeholders.

Desired Characteristics

• Prior people management experience.
• Strong leadership presence and executive communication skills.
• Experience contributing to or managing budgets, business cases, or resource allocation.
• Ability to balance strategic thinking with operational execution in a fast-paced environment.
• Experience working in strategy consulting, corporate strategy, investment banking, or media-focused advisory roles is a plus.
• Bachelor's degree in Communications, Media, Marketing, Business, Economics, or related field preferred; advanced degree (MBA or equivalent) a plus.

Additional Requirements

• Must be willing to travel if/when needed.
• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week from our NYC office.