Media Director, Video Investments

Havas Edge; New York (NY); On-site; USD 170,000 - 210,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive benefits package

401(k) match

Job summary

Havas Edge seeks a Video Investment Director to lead strategic planning, investment, negotiation, and optimization of video media campaigns across linear TV, CTV, streaming, and emerging video platforms.

You will partner with clients, agency teams, media vendors, and analytics stakeholders to maximize outcomes and efficiency, overseeing a team responsible for execution, performance, and relationships.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 8+ years of media planning, buying, or investment experience with a focus on video channels.
• 3+ years of leadership or people management experience.
• Proven experience negotiating media investments and managing large budgets.
• Strong analytical and presentation skills.
• Experience with audience measurement and performance reporting tools.
• Experience in a media agency, advertising agency, or in-house media organization.
• Knowledge of programmatic video buying and advanced audience targeting solutions.
• Experience with Nielsen, Comscore, VideoAmp, Samba TV, or similar measurement platforms.

Responsibilities

• Develop and execute video investment strategies aligned with client objectives and media plans.
• Lead media investment decisions across linear TV, CTV, streaming, and emerging video channels.
• Provide thought leadership on marketplace trends, audience behavior, and video innovation.
• Identify opportunities to improve campaign effectiveness through audience-first planning and optimization.
• Own video investment budgets and allocation strategies; lead negotiations to secure favorable terms.
• Manage upfront and scatter investments; evaluate vendor proposals based on performance and ROI.
• Act as the primary video investment lead for assigned clients; present strategies and performance reviews.
• Mentor investment coordinators, planners, and buyers; foster a high-performance culture.

Skills

Leadership

Strategic thinking

Negotiation

Media planning

Analytical thinking

Presentation skills

Team management

Education

Bachelor's degree in Marketing/Advertising/Communications/Business

Tools

Nielsen

Comscore

VideoAmp

Samba TV

Job description

The Video Investment Director is responsible for leading the strategic planning, investment, negotiation, and optimization of video media campaigns across linear television, connected TV (CTV), streaming, online video, and emerging video platforms. This role partners closely with clients, agency teams, media vendors, and analytics stakeholders to develop investment strategies that maximize business outcomes, audience reach, and media efficiency. The Director serves as a subject matter expert in the evolving video landscape and oversees a team responsible for campaign execution, performance management, and vendor relationships.

WHAT YOU'LL DO:

Strategic Leadership

• Develop and execute video investment strategies aligned with client business objectives and media plans.
• Lead media investment decisions across linear TV, CTV, streaming, and emerging video channels.
• Provide thought leadership on marketplace trends, audience behavior, and video innovation.
• Identify opportunities to improve campaign effectiveness through audience-first planning and platform optimization.

Media Investment & Negotiation

• Must have strong relationships at the senior level of station groups like Paramount, Disney, Netflix, Amazon, NBC/Peacock etc
• Own video investment budgets and allocation strategies.
• Lead negotiations with media owners, publishers, broadcasters, and streaming partners to secure competitive pricing, value-added opportunities, and favorable terms.
• Manage annual upfront and scatter marketplace investments as applicable.
• Evaluate vendor proposals and make recommendations based on audience delivery, performance, and ROI.

Client Partnership

• Act as the primary video investment lead for assigned clients.
• Present media recommendations, investment strategies, and campaign performance reviews to client stakeholders.
• Has experience negotiating content integrations for clients on the national and local level
• Translate complex marketplace information into clear business recommendations.
• Build trusted client relationships through proactive communication and strategic guidance.

Performance & Optimization

• Monitor campaign delivery, pacing, and performance metrics.
• Partner with analytics and insights teams to evaluate campaign effectiveness.
• Drive optimization strategies to improve audience reach, engagement, conversion, and cost efficiency.
• Ensure data-driven decision-making across all video investments.
• The Director will be responsible for leading a media team of 8-10 media specialists and executing media plans across all video channels and platforms inclusive of linear and streaming.
• Qualified candidates are experienced team builders with strong people management skills and culture enhancement
• Manage, mentor, and develop investment coordinators, planners, and buyers.
• Foster a collaborative, high-performance culture.
• Oversee workload management and ensure quality control across team deliverables.
• Support recruitment, onboarding, and professional development initiatives.
• Ensure investment decisions align with client budgets and agency profitability goals.
• Oversee budget tracking, reconciliations, and billing accuracy.
• Maintain compliance with client requirements and agency financial processes.
• Identify opportunities for added value and cost savings.

WHO YOU ARE:

MINIMUM REQUIREMENTS:

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 8+ years of media planning, buying, or investment experience, with significant focus on video channels.
• 3+ years of leadership or people management experience.
• Deep knowledge of linear TV, connected TV, streaming platforms, and digital video ecosystems.
• Proven experience negotiating media investments and managing large budgets.
• Strong analytical and presentation skills.
• Experience working with audience measurement and performance reporting tools.
• Experience in a media agency, advertising agency, or in-house media organization.
• Knowledge of programmatic video buying and advanced audience targeting solutions.
• Experience with Nielsen, Comscore, VideoAmp, Samba TV, or similar measurement platforms.

WHO WE ARE:

Build the Business. Build the Brand.

Havas Edge is an international performance marketing agency with a proven track record of helping clients succeed. It's an integrated agency that embraces every media channel; a creative powerhouse with deep expertise in data and analytics, and a passionate partner committed to enhancing client's desired outcomes. With expertise across all media domains, Havas Edge helps clients build their businesses and brands - in that order.

Havas Edge is part of the Edge Performance Network (EPN), a full-service performance marketing network comprised of best-in-class agencies across our global footprint. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy to media planning and buying across all channels, as well as the industry's best attribution and modelling capabilities.

< p>The Edge Performance Network operates within Havas Group, one of the world’s largest global communications networks.

Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.

We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?