Director of Content & Digital Experience, Cross-Platform

Johnson Health Tech North America; Madison (WI); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading fitness technology company is seeking a Director of JRNY Content to lead the vision for user engagement across multi-platforms. This role requires overseeing content features and ensuring seamless integration with hardware. Applicants should have 7-10 years of experience in digital product management, a solid understanding of agile methodologies, and proficiency with product management tools. Ideal candidates will have a strong ability to analyze retention metrics and a passion for fitness innovations. This strategic leadership position offers an opportunity to shape the future of fitness engagement.

Qualifications

• 7-10 years of experience in Digital Product Management or Content Strategy for a B2C subscription app.
• Proven track record of leading mobile app development cycles (iOS/Android) and/or embedded systems.
• Ability to travel domestically and internationally for hardware integration testing and market research.

Responsibilities

• Lead the multi-year vision for JRNY content features including gamification and AI implementation.
• Conduct continuous competitive analysis of the digital fitness landscape.
• Work with UI/UX designers to create prototypes in Figma.
• Translate product requirements into detailed technical User Stories for engineering teams.

Skills

Digital Product Management

Content Strategy

Agile/Scrum methodologies

Retention and Engagement metrics

Education

4-year degree in Digital Media, Product Management, HCI, Business, or Marketing

MBA or MS in Tech Management or Health and Fitness Related Subject Matter

Tools

JIRA

Confluence

Figma

Mixpanel

Job description

A leading fitness technology company is seeking a Director of JRNY Content to lead the vision for user engagement across multi-platforms. This role requires overseeing content features and ensuring seamless integration with hardware. Applicants should have 7-10 years of experience in digital product management, a solid understanding of agile methodologies, and proficiency with product management tools. Ideal candidates will have a strong ability to analyze retention metrics and a passion for fitness innovations. This strategic leadership position offers an opportunity to shape the future of fitness engagement.