Director of Content & Digital Experience

Johnson Health Tech North America; Madison (WI); On-site; USD 100,000 - 130,000; Full time

Job summary

A leading fitness technology company is seeking a Director of JRNY Content to lead the vision for user engagement across multi-platforms. This role requires overseeing content features and ensuring seamless integration with hardware. Applicants should have 7-10 years of experience in digital product management, a solid understanding of agile methodologies, and proficiency with product management tools. Ideal candidates will have a strong ability to analyze retention metrics and a passion for fitness innovations. This strategic leadership position offers an opportunity to shape the future of fitness engagement.

Qualifications

• 7-10 years of experience in Digital Product Management or Content Strategy for a B2C subscription app.
• Proven track record of leading mobile app development cycles (iOS/Android) and/or embedded systems.
• Ability to travel domestically and internationally for hardware integration testing and market research.

Responsibilities

• Lead the multi-year vision for JRNY content features including gamification and AI implementation.
• Conduct continuous competitive analysis of the digital fitness landscape.
• Work with UI/UX designers to create prototypes in Figma.
• Translate product requirements into detailed technical User Stories for engineering teams.

Skills

Digital Product Management

Content Strategy

Agile/Scrum methodologies

Retention and Engagement metrics

Education

4-year degree in Digital Media, Product Management, HCI, Business, or Marketing

MBA or MS in Tech Management or Health and Fitness Related Subject Matter

Tools

JIRA

Confluence

Figma

Mixpanel

Job description

Under the guidance of the VP of Product, the Director of JRNY Content is the visionary leader responsible for the ideation, research, and execution of the feature set and content ecosystem for the JRNY app. This role oversees the future vision for user engagement across iOS, Android, and embedded Android console platforms. You will bridge the gap between fitness content production and technical feature development, ensuring a seamless, habit-forming experience that delights customers whether they are using a standalone tablet or integrated machine hardware. This is a leadership position requiring high-level strategic thinking and cross-functional execution.

Responsibilities

Product Development

• Define the Roadmap: Lead the multi-year vision for JRNY content features, including gamification, personalized coaching, and streaming video integration, and AI implementation.
• Feature Ideation: Research and define new features (e.g., social sharing, workout tracking, AI-driven recommendations) to increase user satisfaction and retention.
• Cross-Platform Parity: Ensure a consistent "look and feel" and feature set across iOS, mobile Android, and embedded Android consoles.
• Content Lifecycle Management: Oversee how content is tagged, categorized, and surfaced to users to ensure maximum discoverability.

Market Research

• Market Analysis: Conduct continuous competitive analysis of the digital fitness landscape (Peloton, Apple Fitness+, Zwift) to identify market gaps.
• User Research: Construct testing methods for focus groups and A/B testing initiatives to gather qualitative and quantitative data on customer pain points.
• Trend Spotting: Identify emerging technologies (AR/VR, Biometric sensors, AI) that can be integrated into the JRNY ecosystem.

Design Leadership

• Work with UI/UX designers to create low-fidelity wireframes and high-fidelity prototypes in Figma.

Engineering Liaison

• Translate product requirements into detailed technical "User Stories" for the engineering teams.

Hardware Integration

• Collaborate with the console hardware team to ensure software features perform optimally on embedded ARM-based processors.

Go-to-Market (GTM)

• Support Marketing and Sales by developing the "Product Story" and articulating the value proposition of new JRNY releases.

Marginal Job Functions

• Other projects as assigned

Requirements

Education

• 4-year degree in Digital Media, Product Management, Human-Computer Interaction (HCI), Business, or Marketing required.
• Master’s Degree (MBA or MS in Tech Management or Health and Fitness Related Subject Matter) preferred.

Experience

• 7–10 years of experience in Digital Product Management or Content Strategy for a B2C subscription app (SaaS/Content streaming) required.
• Proven track record of leading mobile app development cycles (iOS/Android) and/or embedded systems.
• Deep understanding of Agile/Scrum methodologies and the Software Development Life Cycle (SDLC).
• Experience in the fitness, wellness, or gaming industry is highly preferred.
• Expertise in Retention and Engagement metrics (LTV, Churn, DAU/MAU).
• Experience managing products where digital software interacts with or controls physical hardware.

Other Requirements

• Mastery of Product Management tools: JIRA, Confluence, or Productboard
• High proficiency in design collaboration tools: Figma, Miro, and Adobe Creative Cloud.
• Strong analytical skills with experience in Mixpanel, Google Analytics, or Amplitude.
• Ability to travel domestically and internationally for hardware integration testing and market research.