Director of Consumer & Category Insights (Plant-Forward)

Bonduelle; Philadelphia (Philadelphia County); On-site; USD 170,000 - 230,000; Full time

Job summary

Bonduelle Americas is seeking a Director, Consumer and Category Insights to own the strategic narrative for its plant-forward portfolio in the US. You will lead category understanding, syndicated data, and consumer/shopper research to drive decisions across brand, innovation, and retail strategy.

The role combines syndicated data management with consumer insights, building an insights function and partnering with cross-functional teams to shape assortment, promotions, pricing, and branding.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Statistics, or a related field.
• 10+ years in category management, shopper insights, or consumer insights within CPG, ideally food, fresh, or perishables.
• 3+ years leading people, with a track record of building or scaling an analytics or insights team.
• Expert command of syndicated data (NielsenIQ and/or Circana) and retailer portals (e.g., Walmart Luminate/Scintilla, Kroger 84.51° Stratum).
• Hands-on experience leading category captaincy or advisor work with national retailers.
• Proven ability to turn data into executive-ready stories that change decisions, in the boardroom and in front of buyers.
• Advanced Excel and PowerPoint; working knowledge of a BI tool such as Power BI or Tableau.

Responsibilities

• Be the voice of the consumer and shopper as we build the Bonduelle brand in the US, influencing decisions on brand development, go-to-market strategy, category development, and innovation.
• Shape and drive the category narrative, prioritizing retailer alignment, shopper-based growth levers, and white-space opportunities.
• Work with Innovation and Brand Category leaders to develop compelling category and new-item selling stories that connect consumer and shopper insight with retailer priorities and our internal capabilities.
• Lead category captaincy and advisor conversations with key retailers alongside Sales, owning the work from insight through execution.

Skills

Category management

Shopper insights

Data storytelling

Leadership

Advanced Excel

PowerPoint

BI tools

Education

Bachelor's degree (Business/Marketing/Economics/Statistics)

MBA (Preferred)

Tools

NielsenIQ/Circana

Retailer portals (Walmart Luminate/Scintilla; Kroger 84.51° Stratum)

Power BI / Tableau

Job description

Bonduelle Americas is seeking a Director, Consumer and Category Insights to own the strategic narrative for its plant-forward portfolio in the US. You will lead category understanding, syndicated data, and consumer/shopper research to drive decisions across brand, innovation, and retail strategy.

The role combines syndicated data management with consumer insights, building an insights function and partnering with cross-functional teams to shape assortment, promotions, pricing, and branding.