Director of Community Relations (Inside Sales)

Creative Healthcare Solutions, LLC; Kensington (MD); On-site; USD 80,000 - 85,000; Full time

Benefits offered by this job

Paid Time Off

Paid Holidays

Health Insurance

Dental Insurance

Vision Insurance

401k

Monthly Commission

20% Annual Bonus

Performance Bonuses

Job summary

Creative Healthcare Solutions, LLC is seeking a Director of Community Relations for an Inside Sales role at a senior living community in Kensington, MD. You will lead sales strategy to achieve occupancy and revenue goals, coaching a team and coordinating with clinical and administrative leaders.

The role requires strong leadership, a track record in sales and marketing, and experience in senior living or related fields.

Qualifications

• Bachelor's degree preferred, not required.
• 5+ years of sales and marketing leadership experience.
• Experience in the senior living industry strongly preferred.
• Experience in related fields accepted (home care, hospice, etc.).

Responsibilities

• Lead sales strategy and processes to meet occupancy and revenue goals.
• Provide strategic direction and coaching to the sales team.
• Build relationships with prospective residents and families.
• Guide prospects through admission and move-in process.
• Maintain timely sales records and occupancy forecasts.
• Develop corrective action plans when targets lag.
• Conduct market analyses and translate into sales plans.
• Collaborate with clinical and admin leadership.

Skills

Sales leadership

Marketing leadership

Senior living industry knowledge

Team coaching

Education

Bachelor's degree

Job description

Director of Community Relations (Inside Sales) - Senior Living Community

Location: Kensington, MD

Department: Director of Community Relations

OPEN POSITION:

Director of Community Relations - Inside Sales Role

SCHEDULE:

• Full-Time
• 40 Hours per Week
• Occasional Weekends and Evenings
• Flexibility Offered

COMPENSATION:

• $80,000 to $85,000 Base Salary, dependent on experience
• Monthly Commission
• 20% Annual Bonus
• Additional Performance-Based Bonuses
• Paid Time Off
• Paid Holidays
• Health / Dental / Vision Insurance
• 401k

LOCATION:

• Kensington, Maryland

COMPANY PROFILE:

Founded in 2010, this organization currently operates eight (8) senior living communities across four (4) states. Their facilities boast exceptional services in independent living, assisted living, memory care, rehabilitation, and more.

POSITION DESCRIPTION:

The Director of Community Relations leads the sales strategy and processes to achieve or exceed budgeted occupancy and average-rate goals. The Director provides strategic direction, performance oversight, and hands-on coaching to strengthen sales execution, prospect engagement, and organizational accountability.

Specific duties of the role include, but are not limited to:

• build relationships with prospective residents, families, and other decision-makers
• assess potential resident needs by answering questions and leading community tours
• guide prospects through the admission and move-in process
• maintain timely, accurate, and complete sales records
• document lead activity, contact information, occupancy forecasts, etc.
• achieve or exceed budgeted occupancy, move-in, revenue, and conversion goals
• monitor performance trends
• maintain an active sales pipeline
• develop timely corrective action plans when results fall below target
• conduct ongoing competitive and market analyses
• translate analyses into actionable recommendations for sales and marketing plans
• recruit, hire, train, coach, and evaluate team members as needed

The Director will work closely with clinical and administrative leadership across the organization, providing regular updates on occupancy growth and related areas.

REQUIREMENTS:

• Bachelor's Degree preferred, not required
• 5+ years sales and marketing leadership experience
• experience in the senior living industry strongly preferred
• experience in related fields accepted (home care, hospice, etc.)