Director of Community Relations

Kensington Senior Living, Llc; Bethesda (MD); On-site; USD 72,000 - 88,000; Full time

Job summary

Kensington Senior Living, Llc in Bethesda, MD is seeking a Director of Community Relations to join our newest community, The Kensington Bethesda, and lead occupancy growth.

The role requires 1-2 years of sales experience (senior living preferred) and emphasizes building relationships, managing leads, and coordinating marketing plans under the Executive Director. A starting salary of $80,000 plus commission and annual bonus potential reflects experience and contribution to the team.

Qualifications

• 2+ years in a similar sales role, preferably in senior living.
• Excellent verbal communication and teamwork skills.
• Ability to manage time, prioritize tasks, and follow up with leads.
• Proficient with Word, Outlook, and lead management tools.

Responsibilities

• Meets with prospective residents and families to establish relationships, conduct tours, and qualify residents for admission.
• Keeps up-to-date knowledge of competitors’ positioning, pricing, features, occupancy, and sales approaches.
• Collaborates with the Executive Director and sales team to develop and execute the annual sales/marketing plan and pricing strategies.
• Sets sales goals with the Executive Director and manages the lead base; implements corrective actions when targets aren’t met.
• Maintains detailed notes of contacts and next steps with all leads.
• Maintains occupancy reports and inventory forecasts for the community.
• Participates in weekly sales meetings to review lead traffic and move-in projections.
• Coordinates with marketing firm to ensure materials meet regulatory requirements.

Skills

Verbal communication

Teamwork

Time management

MS Word

MS Outlook

Lead management

Education

2+ years in a similar position

Tools

Property Management Systems

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Community Relations

Full-time Regular Bethesda, MD, US

3 days ago Requisition ID: 1821

Salary: $80,000.00 Annually

Why Kensington Senior Living? Because Our Promise to love and care for your family as we do our own. These are not just words - but something all of us at Kensington Senior Living strive to deliver each day. We're looking for a Director of Community Relations to join our newest community, The Kensington Bethesda.

Salary: Starting at $80,000, based on experience + Commission + Annual Bonus Potential

Experience: 1-2 years of Sales experience, senior living experience preferred.

Summary:TheDirector of Community Relations is responsible filling and maintaining resident occupancy in the community.

Duties and Responsibilities:

• Meets with all prospective residents and families/responsible parties to establish relationships. Gathers information, answers questions, conducts tours, and qualifies residents for admission.
• Maintains strong knowledge of the competition including their positioning, pricing, features, occupancy, and sales approaches.
• Works with the Executive Director and other sales team members to formulate and execute the annual sales and marketing plan that includes recommendations for adjusting the community's positioning, target markets and resident profiles, pricing recommendations, media plans, public relations plans, community outreach plans, and expected costs.
• Establishes sales goals with the Executive Director. Effectively develops and manages the lead base and follows up as appropriate with leads. Develops and implements corrective actions for areas where targeted performance is not achieved.
• Maintains detailed notes of contacts and next steps with all leads.
• Maintains accurate, complete, and up-to-date occupancy and apartment inventory reports/ forecasts.
• Participates in a weekly sales meeting to review lead traffic, quality of leads, open inventory, and projected move-ins and move outs.
• Works with Executive Director and/ or outside marketing firm(s) to ensure that all marketing materials are kept up to date and meet state and federal regulatory requirements (i.e. Residents Rights, Fair Housing, etc.)
• Attends training courses and participates in other professional development activities as required.
• Report any suspicion or evidence of elder abuse, mistreatment or neglect as outlined in Personnel Policies.

Knowledge and Skill:

• Must have excellent verbal skills and communication abilities.
• Ability to work effectively within a team based environment.
• Strong time management and organizational skills.
• Must have excellent computer skills, including; Word, Outlook, and lead management modules of Property Management Systems.

Qualifications:

• Minimum of 2 years in a similar position, with preferable .
• Must be able to clearly and proficiently communicate with people of all ages, while maintaining an energetic and positive attitude.
• Must be able to read and write English, and follow verbal and written instructions.
• Ability to work flexible hours including weekends and evenings.
• Must present a well-groomed appearance and demonstrate a courteous, friendly, patient and congenial manner at all times.
• Demonstrates freedom from pulmonary tuberculosis by a health screening performed by a physician prior to employment.
• Must pass a criminal background check prior to employment.