Director of Community Relations

The Bristal Assisted Living; Waldwick (NJ); On-site; USD 65,000 - 95,000; Full time

Job summary

The Bristal Assisted Living is seeking a dynamic marketing/sales professional to greet visitors and coordinate tours and inquiries. You will maintain a flexible schedule including one weekend day per week and some evenings, delivering information to potential residents and families with a warm, professional approach.

You will collaborate with leadership to drive resident referrals, host events, and manage marketing activities while maintaining accurate occupancy data and inventory for multiple

Qualifications

• Excellent written and verbal communication skills.
• Ability to conduct informative and engaging presentations.
• Strong interpersonal skills for visitor interactions and inquiries.

Responsibilities

• Greet visitors warmly and professionally.
• Maintain a flexible schedule including one weekend day per week.
• Answer inquiry calls and aim to schedule visits with high information capture.
• Create and conduct monthly in-service trainings for staff on front desk processes.
• Collaborate with leadership to develop resident referral programs and coordinate community tours.
• Plan and host marketing/events and network with external referral sources.
• Manage marketing inventory and ensure accurate apartment occupancy data.
• Prepare quarterly marketing strategies and competitive analyses.

Skills

Greet visitors

Excellent communication

Schedule flexibility

Networking

Public speaking

Marketing events

Job description

• Greet all visitors in a warm, friendly manner.
• Ensure schedule flexibility to work one weekend day per week as required (usually a Tuesday-Saturday schedule) as well as some evenings as necessary.
• Answer inquiry calls in a professional manner with the objective to obtain the most information about the caller and to schedule a visit to the community. A benchmark of 60% of inquiry calls are expected to result in an appointment. Terminating a call without getting critical marketing information is an unacceptable call. Marketing calls may be recorded for quality review.
• Create and conduct a 1-2 hour monthly in-service for all staff that cover the front desk. Focusing on most recent issues/topics that will ensure proper handling of all incoming inquiries.
• Collaborate with the Executive Director to create an effective resident referral program, which turns referrals to residents.
• Conduct community tours that are preplanned and personalized.
• Facilitate small-group presentations utilizing excellent written and verbal communication skills.
• Liaison between the Bristal and community referral sources.
• Follow the sales training system using the sheets found in sales training manual on public files.
• Completion of all required move in paperwork and the collection of rent monies prior to resident move-in.
• Manage all marketing inventory as directed.
• Create and/or Host Marketing/Sales events.
• Frequent and on-going networking with outside referral sources.
• Oversee accuracy of available apartment inventory.
• Maintaining weekly traffic and census reports.
• Complete community based business development plans quarterly.
• Complete quarterly marketing strategy and competitive analysis reports.
• Such reports are to be distributed to the Executive Director, Vice President of Operations and Vice President of Sales in the requisite interval.
• Other duties as assigned by Executive Director.