Director of Community Marketing & Partnerships

Allaire Health Services, LLC; Elizabeth (NJ); On-site; USD 90,000 - 130,000; Full time

Job summary

Elizabeth Park is seeking a Director of Community Marketing to lead outreach, referral development, and community engagement strategies, strengthening partnerships with healthcare providers and supporting census growth through effective marketing initiatives.

The role emphasizes relationship-building, event planning, on-site marketing tours, and collaboration with admissions to ensure timely follow-up with referrals, while upholding a compassionate care mission.

Qualifications

• 3–5+ years of experience in healthcare marketing, community outreach, or admissions/marketing.
• Strong understanding of referral networks within long-term care and senior services.
• Excellent communication, networking and relationship-building skills.
• Organized, self-directed and able to represent the facility professionally.

Responsibilities

• Develop and implement a community marketing and referral strategy aligned with census goals.
• Build relationships with hospitals, physicians, discharge planners, and senior services.
• Represent Elizabeth Park at events, health fairs, and professional gatherings.
• Manage on-site marketing tours, family engagement meetings, and outreach appointments.
• Create marketing materials and digital content for referrals.
• Track referral trends and competitive landscape.
• Collaborate with Admissions Director for timely follow-up with referrals.
• Maintain mission-centered presence reflecting quality care.

Skills

Healthcare marketing

Community outreach

Relationship building

Event planning

Job description

Elizabeth Park is seeking a Director of Community Marketing to lead outreach, referral development, and community engagement strategies, strengthening partnerships with healthcare providers and supporting census growth through effective marketing initiatives.

The role emphasizes relationship-building, event planning, on-site marketing tours, and collaboration with admissions to ensure timely follow-up with referrals, while upholding a compassionate care mission.